Senior Director, Go to Market Marketing

A global fintech leader, Acrisure empowers millions of ambitious businesses and individuals with the right solutions to grow boldly forward. Bringing cutting-edge technology and top-tier human support together, we connect clients with customized solutions across a range of insurance, reinsurance, payroll, benefits, cybersecurity, mortgage services – and more.  
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* Job Summary:

** Acrisure is seeking a
** Senior Director, Go-to-Market (GTM) Strategy
** to establish and lead a world-class GTM function that turns strategy into commercial action. This leader will define the GTM vision, build the team, and architect the frameworks, sales plays, and launch programs that accelerate new client acquisition, cross-sell growth, and multi-product adoption. This highly cross-functional role is pivotal to Acrisure’s transformation into a multi-solution fintech platform. The Senior Director will partner deeply with Sales, Sales Enablement, Product Marketing, Creative, Field Marketing, and Product to ensure every product, solution, and campaign reaches the market with clarity, consistency, and measurable revenue impact.

** Responsibilities:
** Required Qualifications Exceptional communicator with the ability to simplify complexity, influence senior stakeholders, and drive coordinated execution. Deep experience crafting and executing sales plays, launch plans, and GTM activation programs. Demonstrated ability to navigate ambiguity, build new functions, and bring operating discipline to fast-moving environments. Strong analytical mindset with experience evaluating pipeline, campaign performance, and ROI to guide decision-making. Proven ability to manage competing priorities, establish structure, and drive clarity across cross-functional teams.
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* Education and Experience:

** Required Qualifications 10+ years of experience in GTM, Product Marketing, Sales Strategy, or Revenue-focused Marketing roles—ideally in multi-product or complex solutions businesses. Experience building or scaling GTM functions, frameworks, or playbooks from the ground up. Experience working directly with field sales organizations; insurance, financial services, or fintech experience is a plus but not required.
* ** Physical Wellness:
** Comprehensive medical insurance, dental insurance, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time.
* ** Mental Wellness:
** Generous paid time off and holidays;
Employee Assistance Program (EAP); and a complimentary Calm app subscription.
* ** Financial Wellness:
** Immediate vesting in a 401(k) plan;
Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.
* ** Family Care:
** Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.* **… and so much more!*
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