Executive Director, Sales

Why Work for KeHE?

Full‑time

Pay Range: $/Yr.

- $/Yr.

Shift Days: , Shift Time:

• Health/Rx
• Dental
• Vision
• Flexible and health spending accounts (FSA/HSA)
• Supplemental life insurance
• 401(k)
• Paid time off
• Paid sick time
• Short term & long term disability coverage (STD/LTD)
• Employee stock ownership (ESOP)
• Holiday pay for company designated holidays

At KeHE, we’re obsessed with creating solutions, unboxing potential, and serving others – and it all starts with you. As an employee‑owned distributor of natural and organic, specialty, and fresh products, we’re committed to making a positive impact and scaling our success together. With a culture that fosters development and opportunity, you’ll be embarking on a career that’s moving forward. When you join KeHE, you’re becoming part of a team that is a force for good.

The Executive Director of Sales is a key leadership role and responsibility for planning, directing, and coordinating the development and execution of sales, marketing, and merchandising programs to retail stores and other retailers that meet regional and company financial goals. This position will also develop and solidify relationships with customers, vendors, and broker partners. As with all positions at KeHE we expect that all actions will be consistent with KeHE’s Mission, Vision, and Values.

• Develop and drive overall business and sales strategy, translating company vision into actionable plans, KPIs, and objectives for profitable growth.
• Oversee all financial aspects of the business, including budget development, forecasting, expense management, and P&L accountability for assigned accounts or regions.
• Lead the financial analysis and reporting of sales performance, profit margins, and business opportunities, using insights to guide strategic decisions.
• Lead, develop, and grow high‑performing sales teams to execute strategy and achieve business objectives.
• Builds and maintains strategic relationships with key customers, vendors, and partners to execute business strategy and drive long‑term growth.
• Develops and executes plans and programs to ensure sales and profit growth maximize at the account level through analytical and fact‑based selling.
• Develops creative promotional plans to increase sales and manages plans through profitable execution.
• Provides leadership to and builds sales teams to drive sales, marketing, and merchandising programs upward to ensure that company objectives are met and or exceeded.
• Ongoing sales plan development, assessment, analysis, and execution specific to the accounts of responsibility.
• Increases sales by finding new business opportunities and through consistent follow up.
• Responsible for the analysis and distribution of category management information and initiatives.
• Participates in regional and national trade events and represents the company through public speaking and participation in industry associations.
• Manages budgets for the assigned customers.
• Monitors competitor activities and recommends paths forward to address these activities.
• Works with a sense of urgency towards projects, requests, and deadlines.
• Communicates and collaborates with other KeHE functional areas to meet all company objectives.
• Assures that established company policies and procedures are followed in the assigned sales area.
• Other duties and projects as assigned.

• Proven ability to define and drive business strategy, linking strategic planning with execution to deliver measurable results.
• Strong financial acumen with experience developing budgets, managing P&L, analyzing financial reports, and using financial insights to guide strategic decisions.
• Strategic thinker with strong business acumen, capable of making decisions that balance growth, profitability, and long‑term sustainability.
• Excellent communication skills including verbal, written and presentation with the ability to convey a clear understanding of unique needs of audiences.
• Strong interpersonal skills and ability to collaborate effectively with cross functional teams to meet objectives.
• Strong ability to lead teams and…