Regional Sales Director - West Michigan

SUMMARY: Under the direction of the Senior Vice President of Sales and Marketing, this position is responsible for ensuring that the programs and services delivered are consistent with American House’s philosophy of Senior Living and that the highest quality of customer service is provided for our communities, supporting their ongoing efforts to maintain and increase occupancy.

Candidates must reside in the West Michigan Area.

ESSENTIAL DUTIES AND RESPONSIBILITIES: include the following. Other duties may be assigned as needed.

• Motivate and energize team to make proactive decisions in all communication with prospects and referral sources
• Participate in the sourcing and interviewing of our Community Relations Directors
• Generate sales ideas and determine best way to drive traffic with the Marketing/Advertising department
• Manage relationships with corporate referral agencies (i.e. A Place for Mom, com, etc.)
• Train new CRD's on the sales & marketing playbook
• Train and support on-site teams in sales closing and outreach relationship building using the American House Sales & Marketing Playbook, and utilizing lead tracking software (Yardi)
• Provide one on one sales coaching through weekly coaching calls and analyzing weekly occupancy reports
• Perform weekly regional Focus Calls for under-performing properties with RDO's, Community Relations Directors, Executive Directors
• Collect and manage quarterly marketing plans for each community
• Collect and manage bi-annual competitor analyses by building and compile/manage bi-annual analyses by county including new development areas

• Manage the positioning of all communities (including new developments and acquisitions) with Marketing team in terms of branding, marketing, and advertising
• Research and identify senior living industry trends as they relate to your department
• Conduct a 20 minute training session on current American House Sales Systems issues at each Executive Director meeting
• Coordinate with operations team on managing budgeted sales and marketing expenses for each community in the region
• Travel to various locations and attendance at identified corporate meetings is
• Maintain and/or increase occupancy and revenue through outreach sales training and relationship

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

• Degree in sales and marketing or related field preferred
• Five years minimum experience in leasing with proven success
• Ability to manage a budget
• Sales management experience preferred
• Excellent communication skills and a compassion for older adults
• Must possess and maintain a valid driver’s license and current auto insurance

Ability to read, analyze, and interpret facility forms, signs and product instructions. Ability to speak clearly and interpret verbal communication.

• High degree of interpersonal relationship skills
• Strong organizational and time-management skills
• Considerable initiative, judgment, and leadership skills
• Telephone skills
• Problem solving and logic skills
• Computer skills

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job.

While performing the duties of this job, the employee is regularly required to stand, talk, bend, stretch, pull or push and lift items.

Specific vision abilities required by this job include close vision, depth perception, and the ability to adjust focus.