Dispensary General Manager; Grand Rapids-28th St

Dispensary General Manager (Grand Rapids-28th St)

Ascend Wellness Holdings (AWH) is looking to hire a Dispensary General Manager for its Grand Rapids-28th St location.

The General Manager is responsible for the execution of retail store and sales operations and delivering consistent, best-in-class customer experiences that drive profitable top-line sales.

• Drive Results (Financial Performance)
• Track revenue, margin, and budgetary targets – coach to results
• Monitor sales performance daily/weekly/monthly and adjust strategy as needed
• Optimize product menus, mix, pricing, and promotions with Commercial Corporate Teams
• Manage menus (banners, sequencing, deals, promotions, add-ons)
• Maximize delivery performance where applicable
• Maximize curb side performance where applicable
• Collaborate cross-functionally to test and scale new revenue-driving initiatives
• Activate action plans when KPIs fall below target (staffing adjustments, targeted promos, re-merchandising)
• Optimize profitability through fiscal discipline, cost management, accurate reporting, and fiscal accountability
• Approve payroll, PTO, and overtime
• Review and act on sales, invoices, and performance reports
• Monitor and reduce controllable expenses
• Analyze P&L for margin improvement opportunities

• Maintain non-negotiables (add-on menus, Ascend Pay, Legends Club, welcome greeter, refreshments)
• Lead by example on the sales floor
• Optimize customer flow and merchandising (check-in, traffic flow, kiosks, displays, signage)
• Schedule and activate pop-ups
• Use customer feedback to improve operations
• De-escalate customer issues professionally
• Respond to Google Reviews via Edge within 24 hours
• Work directly with Call Center to ensure customer experience
• Drive customer loyalty programs (Blue, Gold, Platinum, Legends)
• Drive Pay by Bank results
• Integrate community engagement events into CX strategy

• Manage opening/closing procedures, cash handling, scheduling, receiving, RFS
• Oversee inventory control, replenishment, shrink prevention, and merchandising standards
• Coordinate vendor logistics and deliveries
• Work with Retail Operations Maintenance on repairs and capex
• Maintain operational checklists for consistency
• Integrate inventory best practices S.O.P.s (timely in-take, aging management, cycle counts, vault organization, accessory replenishment)

• Conduct regular competitive store walks within a 5-10m radius
• Perform daily/weekly competitive menu reviews
• Communicate insights to Regional and RPM

• Recruit, hire, train, and coach staff
• Manage labor scheduling to balance costs and service needs
• Conduct talent reviews and succession planning
• Foster a positive, customer-focused culture
• Activate incentive programs
• Communicate corporate direction through daily chat ins and meetings
• Partner with HRBPs on employee relations
• Daily Follow up on attendance tracker

• Ensure adherence to company policies, state cannabis regulations, labor laws, and health/safety standards
• Ensure State and company compliance standards are always maintained
• Ensure State and company audit ready at all times
• Build strong relationships with regulators and local authorities
• Ensure all employees are trained/certified before independent work

• Develop local marketing and community engagement programs with marketing partners
• Execute seasonal or promotional merchandising changes
• Collaborate with RD, RPM & Regional Menu Manager on local promotion ideas and menus
• If requested, Pilot new in-store concepts (Loyalty Programs, vendor pop ups, Meet the Grower events' employee sampling) and provide feedback

• Bachelor’s degree or 7+ years’ experience in lieu of degree, in a supervisory or management role in a retail setting, specifically with POS business operations, knowledge of inventory control systems and strong retail business acumen
• Must have knowledge of Microsoft Office Suite, including Word, Excel, Outlook, and Power Point
• Cannabis industry working experience preferred but not required
• Must be at least 21 years of age
• Exceptional customer service skills
• P…