Director, System Market Development & Optimization

Overview

Job Summary The Dir, Sys Mkt Development & Optimization plays a critical role in shaping Corewell Health's enterprise growth strategy and optimization portfolio. This position drives system-level initiatives that balance expansion and efficiency across regions and service lines.

• Leading data-driven evaluations of market opportunities using advanced analytics, scenario modeling, and value assessments.
• Translating market, competitive, and operational insights into actionable, investment-ready strategies that strengthen Corewell Health's strategic and financial position.
• Overseeing planning for competitive response, regulatory compliance, and emerging market trends.
• Providing strategic support for high-value initiatives such as ambulatory network development, Certificate of Need (CON) planning, and facility and provider network expansion.
• Building trusted relationships with system leaders, fostering collaboration, and guiding a high-performing team to connect strategy with execution. Success in this position ensures sustainable growth and transformation for Corewell Health.

• Shapes and stewards the enterprise portfolio by identifying, prioritizing, and balancing growth, consolidation, and optimization opportunities that strengthen the system’s strategic and financial position.
• Lead system-level transformation initiatives, ensuring alignment with organizational goals and measurable outcomes.
• Leads the development or acceleration of deep, data-driven assessments of prioritized portfolio opportunities – applying precision analytics and scenario modeling to evaluate strategic & financial potential. Ensures alignment across system and regional leaders.
• Translates market, competitive, and operational insights into portfolio-shaping recommendations that guide and provide rationale for where to grow, where to optimize, and how to transform.
• In partnership with Strategy & Insights leaders, co-leads routine and robust competitor assessments, scenario modeling and response modeling to ensure organizational readiness for market, regulatory and competitive shifts.
• Leads Certificate of Need (CON) coordination function, serving as the primary liaison with external partner firm and internal stakeholders.
• Provides targeted strategic and tactical support for select, high-impact growth initiatives including ambulatory surgery center strategy development, CON-dependent initiatives, provider network development and planning, and facility planning).
• Maintains cutting-edge knowledge and shares expertise to strengthen team capability and redundancy.
• Partners with Insights team to shape analytic tools that enable faster, more precise, enterprise-informed decision-making.
• Leads and develops a high-performing Market Development team; builds capability, independence, and executive presence.
• Promote cross-functional collaboration within Strategy & Business Development to drive innovation and shared learning.
• Cultivates trusted, collaborative relationships with leaders and across the system and within the department – building alignment, transparency and confidence in portfolio decisions through performance, and delivery of well-informed recommendations.

• Required Bachelor's Degree or equivalent, in business administration and/or medical administration or similar field of study
• Preferred Master's Degree or equivalent, in business or healthcare administration
• 10 years of relevant experience Progressive experience in a large health care system in a business development role or similar. Required
• 5 years of relevant experience in a leadership role with a demonstrated ability to lead teams and drive impact. Required
• Experience working collaboratively with physicians. Required

• Pallet to Waist (6" from floor) > 5 lbs:
  Seldom up to 10 lbs
• Waist to Waist > 5 lbs:
  Seldom up to 10 lbs
• Waist to Chest (below shoulder) > 5 lbs:
  Seldom up to 10 lbs
• Waist to Overhead > 5 lbs:
  Seldom up to 10 lbs
• Bilateral Carry > 5 lbs:
  Seldom up to 10 lbs
• Unilateral Carry > 5 lbs:
  Seldom up to 10 lbs
• Pushing Force > 5 lbs:
  Seldom up to 10 lbs
• Pulling Force > 5 lbs:
  Seldom up to 10 lbs
• Sitting:
  Frequently
• Standing:
  …