General Manager

General Manager

Tim Dahle Auto Group, Red Rock Auto Group

Grand Junction, CO $91,000.00-$

The General Manager is fully accountable for the performance, profitability, and culture of the Honda dealership. This role leads the store’s management team, drives operational discipline, ensures strong customer retention, and executes group and OEM strategies. The GM operates with autonomy while leveraging the scale, resources, and best practices of the Red Rock / Tim Dahle Auto Group’s 13-store platform.

• Lead, develop, and hold accountable all department managers (Sales, F&I, Service, Parts, etc).
• Drive dealership profitability, customer satisfaction, and market share across all departments.
• Set annual operating plans and monthly performance goals; monitor results and adjust quickly.
• Maintain strong financial controls, including daily doc and timely, accurate financial statements.
• Partner with the centralized accounting office to manage forecasts, expense discipline, and compliance.
• Ensure OEM standards, brand representation, and reporting requirements are consistently met.
• Build and sustain a high-performance culture focused on accountability, teamwork, and continuous improvement.
• Resolve escalated customer issues and protect the dealership’s reputation.
• Collaborate with Red Rock / Tim Dahle Auto Group leadership to align store performance with group objectives.

• Consistent achievement of sales, gross, and expense targets.
• Strong CSI and customer retention metrics.
• Stable, engaged management team with clear accountability.
• Accurate, on-time financial reporting and clean audits.
• Positive OEM relationships and compliance standing.
• Proven experience as a General Manager or senior operational leader in an automotive dealership.
• Strong understanding of dealership financial statements and operational KPIs.
• Demonstrated ability to lead teams, drive accountability, and deliver results.
• Honda (or import OEM) experience strongly preferred.
• Experience operating within a multi-store group environment is a plus.

• Established, growing dealer group with 13 locations.
• Strong centralized support (finance, HR, marketing, IT).
• Long-term ownership mindset with expectations for performance and leadership.
• Opportunity to run the store like a business, not just manage departments.

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