Omnichannel Marketing Manager; ONSITE - Goodlettsville, TN

🚨 ONSITE ROLE — NOT REMOTE - This position is based at Dollar General Headquarters in Goodlettsville, TN.

🔗 Apply here:  [careers.do…]

About the Role:

Dollar General is hiring an experienced, hands‑on Omnichannel Marketing Manager to accelerate adoption of the myDG digital ecosystem, scale our Delivery program, and lead the launch and growth of a new Subscription offering. You’ll own marketing strategy end‑to‑end across paid and owned channels, partnering cross‑functionally to deliver measurable impact.

What You’ll Lead:

• Lead go‑to‑market strategy, launch, and ongoing scaling of DG’s subscription program.
• Own acquisition + retention strategies and continually optimize key KPIs.
• Develop omnichannel strategies to grow account creation and digital engagement.
• Partner with CRM to deliver personalized onboarding, triggered communications, and benefits‑driven messaging.
• Own weekly reporting alongside data science partners.
• Support and optimize DG’s Delivery experience through collaboration with digital product, operations, and analytics teams.
• Leverage insights from app/web transactional behavior to improve conversion and customer experience.

What We’re Looking For:

• End‑to‑end ownership of a loyalty, membership, or paid subscription program (launch + scale, not just campaign support).
• Strong background in omnichannel marketing (paid, owned, CRM, lifecycle, journeys).
• Proven success driving customer sign‑ups and progressing customers from anonymous → known → engaged.
• Experience working with media & creative agencies, product/engineering, and analytics/data science teams.
• Comfortable operating in ambiguity — iterative, “build while flying” environments.
• KPI‑driven marketer with experience across CPA, LTV, AOV, engagement, retention, and churn mitigation.
• Retail or CPG experience preferred.
• Strong cross‑functional leadership and ability to influence, align, and deliver.

Apply Today:

👉 Apply directly on the DG Career Site:

[careers.do…]