Director, Growth Marketing

About Kate Farms
Kate Farms is a company with heart. Our company was founded on the belief that good nutrition leads to good health, and good health opens the door to endless possibilities. That’s why our mission is to make nutrition the cornerstone of healthcare so people can live their best lives. We are a medical food company that makes complete nutrition formulas for people who have a medical need for liquid nutrition.
Kate Farms works to be the place where a diverse mix of talented individuals want to come, stay, and do their best work. Ensuring a diverse and inclusive workplace where we learn from each other is at the core of Kate Farms’ values. We are an equal‑opportunity employer and fully focused on equality; we believe deeply in diversity of race, gender, sexual orientation, religion, ethnicity, national origin, and all the other fascinating characteristics that make us different.

We invite you to do the best work of your life with us at Kate Farms.

This role focuses on digital demand generation activities for Kate Farms across all DTC and B2B channels and campaigns. Today, these include paid search, programmatic, paid social, OOH, and affiliate partnerships. The individual will lead the development, execution, and analysis that maximizes growth marketing efforts across the organization, blending company strategy, user insights, and data analytics to deliver positive results.
The ideal candidate brings proven leadership, a passion for data‑driven decision making, and the ability to translate insights into impactful marketing strategies. They will strengthen brand awareness, shape omnichannel growth, and ensure a cohesive brand experience across all paid media platforms. This role partners closely with eCommerce, Sales, Creative, Brand Marketing, and Business Analytics teams to execute an integrated customer acquisition strategy.

• Develop a strategic vision to maximize performance marketing efforts through leveraging data analytics and insights to deliver measurable results.
• Utilize vision to drive strategy mix and investment levels across DTC and B2B sales channels, balancing effectiveness with efficiency, profitability, and user journeys across touchpoints.
• Manage a small internal team of performance marketers and agency partners.
• Evaluate the effectiveness of all digital demand generation channels and implement a measurement framework that supports both operational and longer‑term decisions.
• Lead performance marketing planning and execution across the medical channel sales organization.
• Ideate with the functions across marketing, ecommerce, customer care, and business operations to understand results and sharpen activities.
• Evaluate and test new marketing strategies and channels based on industry best practices, identifying and prioritizing improvement opportunities.
• Own affiliate marketing strategy; deliver results through affiliate channel by balancing growth with ROI while driving rapid experimentation and learning.
• Collaborate on annual budget planning efforts that build from company growth strategy, marketing/retention KPIs, and brand metrics.
• Supports diverse hiring and related initiatives to meet company goals.

• A minimum of 10+ years of digital marketing experience in healthcare or consumer goods.
• In‑depth channel knowledge across best‑in‑class paid search, social, programmatic, affiliate, and OOH platforms.
• Experience managing paid media budgets >$5M/yr.
• Strong analytical skills, comfortable running comprehensive data analyses.
• Passion for using data to derive insights and drive business and marketing decisions.
• Experience with web analytics and visualization tools.
• Proven experience in effectively guiding external agency relationships.
• Strong communication and collaboration skills.
• Ability to be a strategic storyteller, with experience creating confidence with senior leaders and inspiring day‑to‑day teams.
• Capability to be collaborative and team‑oriented.
• Ability to be a passionate problem solver that can operate at a strategic and executional level.
• Dedication to building high‑performing teams while also supporting employees’…