Senior Brand Manager, Pediatric Medical Nutrition

About Kate Farms

Kate Farms is a company with heart. Our company was founded on the belief that good nutrition leads to good health, and good health opens the door to endless possibilities. That’s why our mission is to make nutrition the cornerstone of healthcare so people can live their best lives. We are a medical food company that makes complete nutrition formulas for people who have a medical need for liquid nutrition.

Kate Farms works to be the place where a diverse mix of talented individuals want to come, stay, and do their best work. Ensuring a diverse and inclusive workplace where we learn from each other is at the core of Kate Farms’ values. We are an equal-opportunity employer and fully focused on equality; we believe deeply in diversity of race, gender, sexual orientation, religion, ethnicity, national origin, and all the other fascinating characteristics that make us different.

We invite you to do the best work of your life with us at Kate Farms.

The Senior Brand Manager, Pediatric Medical Nutrition, is responsible for managing and implementing commercial business strategies and tactics to effectively support delivery of commercial business objectives, including net sales, share growth, and profit margin. Under the leadership of the Vice President, Commercial Marketing, this position generates demand and consumer insights, develops strategic and tactical plans, analyzes brand performance, reports findings and actionable recommendations, and supports financial management and contingency planning.

This role partners closely with the Marketing and Sales teams to implement and execute business strategies and tactics. This position collaborates with internal and external partners to achieve objectives. Partners include brand marketing and performance marketing teams, sales, creative agencies, legal, medical sciences, regulatory, supply chain, business operations, project management, and more.

• Develop and execute brand commercialization strategies for the pediatric medical nutrition product portfolio, addressing market needs, competitive dynamics, and annual business objectives
• Work closely with the brand team to integrate pediatric medical nutrition product portfolio initiatives into the overall annual marketing plan, ensuring consistency with Kate Farms’ brand framework across all products and campaigns
• Collaborate with cross-functional teams (e.g., Sales, Supply Chain, Product Development, Business Operations) to optimize portfolio potential, identify market gaps, and develop actionable strategies

• Leverage brand equity tracking to develop audience‑specific targeting strategies for healthcare professionals (HCPs), caregivers, and pediatric patients to drive engagement and adoption
• Partner with Consumer Insights and Analytics teams to refine targeting efforts based on segmentation, behavior, and feedback data

• Lead pricing strategy development for the pediatric medical nutrition portfolio, ensuring alignment with business objectives and market conditions while optimizing profitability and access across healthcare, eCommerce, and retail channels
• Conduct competitive analyses and regular pricing reviews to recommend strategic adjustments, collaborating with Finance, Revenue Operations, and sales channels to ensure consistent execution across all channels

• Oversee go‑to‑market strategies for new product introductions (NPIs), including launch plans, media strategies, and cross‑functional execution
• Manage product lifecycle initiatives, such as reformulations, packaging updates, and portfolio expansions, to sustain relevance and growth
• Conduct post‑launch evaluations to measure effectiveness, track results, and propose refinements for future initiatives

• Lead integrated omnichannel marketing campaign strategy designed to engage both healthcare professionals and consumers, driving retention and sales across DTC, retail, and Amazon channels
• Develop consumer and HCP journeys that map…