National B2B Sales Manager – Commercial Markets

Overview

You're a strategic, yet hands‑on leader with a proven track record of driving growth across national sales channels. With a passion for inspiring high-performing sales teams and delivering exceptional customer experiences, you're ready to lead a division poised for growth. You bring deep sales leadership expertise, a collaborative mindset, and a hands‑on approach to execution. Join a brand recognized for American-made quality, operational excellence, and a people-first culture—and discover a career designed to be different.

We’re seeking a visionary and hands‑on National Sales Manager - Business-to-Business (B2B) Commercial Markets to lead Room & Board for Business - our growing commercial segment. This is a pivotal leadership role responsible for growing the brand in the commercial space, grounded in our enduring commitment to American made product and delivering an exceptional customer experience from the initial point of contact through delivery and beyond.

You’ll lead a national, non‑commissioned business development team and a seasoned project coordination group - representing $25M+ in revenue and a team of 20± professionals - aligning strategy with execution to position Room & Board as a trusted expert in the commercial space. This hybrid Minneapolis-based role reports to the Director of Business Customer Experience and is responsible for leading our Regional Business Development Managers and our Business Customer Experience Manager.

Working in close partnership, you will set the vision and execute on the strategy for continued growth of our business channel.

Location - Our Headquarters in Golden Valley, MN.

4600 Olson Memorial Highway

Golden Valley, MN 55422

Please note:

This role is hybrid with 3 to 4 days in the office.

As the National B2B Sales Manager – Commercial Marketsyou will share your talents with us in the following ways:

• Lead and inspire a team of Regional Business Development Managers and the Business Customer Experience Manager and their team of project coordinators.
• Build strong relationships across remote and local teams, fostering collaboration and shared success.
• Develop and execute communication strategies that support remote and traveling staff.

• Create and implement strategic business plans and sales objectives tailored to commercial segments.
• Drive growth through data‑informed decisions, leveraging analytics to understand customer behavior and identify opportunities.
• Partner with brand/marketing, PR, and product teams to influence assortment, lead times, and market presence.

• Ensure seamless service and operational excellence through the Project Coordinator team.
• Champion best‑in‑class customer experiences from initial contact through delivery and beyond.
• Represent Room & Board at industry events and trade shows, strengthening client relationships and brand visibility.

• Lead business planning processes (sales, headcount, and expense management) and execute in a manner that is fiscally responsible.
• Advocate for CRM and business intelligence tool enhancements based on team needs and customer insights.

• Scorecard measures achieved and sustained profitable growth
• Recognized as a visible and approachable leader with strong professional relationships
• Viewed as optimistic, a proponent for the future, executing innovative business strategies
• The team has the information, tools and resources they need to be successful
• Demonstrated effective and efficient use of technology platforms
• Demonstrated effective communication, both verbal and written
• Ability to leverage talent from within to support company growth
• The team is engaged and productive with a culture that reflects Room & Board philosophies

• Possess a minimum of 5-7+ years of leading a national sales team with demonstrated success in driving business outcomes and growing sales.
• Exceptional communication skills
  , with the ability to proactively share strategic insights that lead to…