Content Marketing Manager

About Unily

Unily partners with the worlds largest and most complex enterprises to power Organizational Velocity through digital Employee Experience transformation. Iconic brands, including Estée Lauder Companies, CVS Health, and British Airways, use Unilys market‑leading Employee Experience platform to improve productivity, streamline communication, and foster a highly connected workplace.

Unily is the only triple leader recognized by all three of the major analysts. Unily is recognized as a Leader in the 2025 Gartner Magic Quadrant for Intranet Packaged Solutions, the 2024 Forrester Wave:
Intranet Platforms, and the IDC Market Scape:
Worldwide Experience‑Centric Intelligent Digital Work spaces 2025. With these accolades, we continue to grow and expand our employee community with people who are passionate about joining us on this exciting journey.

As the Content Marketing Manager at Unily, youll play a pivotal role in leading and evolving our content strategy as we scale our impact and category leadership.

This role is perfect for a hands‑on strategic thinker and exceptional storyteller who understands how to engage larger organisations 1000 FTE+ delivering high‑quality content that positions Unily as a trusted industry partner and Employee Experience (EX) technology leader to senior decision‑makers, while aligning closely with our commercial objectives and brand voice.

Working closely with our Marketing, Product and Commercial teams, this role will define and execute brand and thought‑leadership marketing campaigns ensuring that all distribution channels are being leveraged that resonate with enterprise audiences. A key focus of the role will be elevating the voice of our customers transforming real customer stories, insights and outcomes into compelling narratives and thought leadership that demonstrate Unilys value through authentic enterprise experiences.

This role is responsible for owning our content self‑service initiative to scale and enable content‑creation across the entire organisation, leveraging new AI‑tooling.

• Represent the Unily brand, our values and tone of voice ensuring our brand shines through consistently in everything we do.
• Act as a subject matter expert in EX thought‑leadership yourself, you push our company thought leadership agenda forward through external and internal collaborators
• Ownership and delivery of centralized self‑service content creation capability including delivery and management of tools, company enablement and user adherence.
• Lead the weekly and monthly content planning cycle by collaborating with our wider‑Marketing team, Commercial and Product teams.
• Own and develop our content strategy, translating EX news and trends into impactful content with the wider teams that positions us as a leading EX solution.
• Champion customer‑led thought leadership by co‑creating content with enterprise customers, including blogs, webinars, videos, white papers and speaking opportunities.
• Drive the end‑to‑end production of all required forms of content including video campaigns, thought leadership white papers, blogs, social media.
• Develop and manage the marketing content calendar, aligning priorities across multiple teams and executing consistently across platforms and channels.
• Understand the EX Persona and B2B audiences including key decision makers within businesses and ensure content speaks to them on both a rational and emotional level.
• Apply a solid understanding of B2B content performance specifically and report back success metrics frequently to the key stakeholders.
• Manage external agencies where applicable ensuring best‑in‑class quality and adherence to our brand guidelines.

• 5+ years experience in producing B2B content strategies within B2B technology.
• Proven track record of delivering exceptional industry‑leading, multichannel campaigns resulting in measurable audience growth, new customer acquisition and customer engagement
• Strong cross‑functional collaboration skills, with the ability to convince and motivate stakeholders at all levels.
• Ability to operate at both strategic and executional levels - setting direction while rolling up your…