Area Sales Manager; North

Area Sales Manager (North)

Department: IVMS Sales

Employment Type: Permanent - Full Time

Location: Barnwood, Gloucester

Reporting To: Simon Gunter

Industrial Vision & Metrology Systems Ltd, brings together two pioneering companies, Industrial Vision Systems (IVS) and The Sempre Group (Sempre), into one powerful Smart Manufacturing company. Together, we are redefining how the world’s leading manufacturers design, measure, inspect, and optimise their production processes.

IVS, a global leader in machine vision systems, inspection technologies, and AI-powered solutions. With hundreds of systems installed worldwide. IVS earned a reputation for precision, innovation, and trust, driving factory automation across sectors from medical devices to advanced electronics.

Sempre, a measurement and metrology specialist supporting industries including aerospace, automotive, energy, and precision engineering. Through expert consultancy, advanced equipment, and digitalisation services. Sempre helps manufacturers increase productivity, improve efficiency, and embrace automation across quality and production processes.

Now, as part of Oxford Metrics Plc, the newly formed Industrial Vision & Metrology Systems - IVS & Sempre together form a single division at the forefront of Smart Manufacturing. From cutting‑edge vision inspection to world‑class measurement and data‑driven process control, we offer a complete ecosystem of solutions for blue‑chip customers across the globe.

The Role Join our growing UK sales team to support our manufacturing customers, in finding the best solution to their metrology, vision systems and quality challenges. Previous experience and interest in measurement, metrology, vision systems or engineering is beneficial.

Job Purpose:

• Ensure consistent, profitable growth in sales revenues through positive planning, deployment and management of your sales territory.
• To be responsible for developing sales to meet agreed company objectives.
• To be a team player, show initiative and work effectively with the sales team and other company employees.

Impact:

• Create levels of activity that produce a return in enquiries, projects, demonstrations and orders.
• Maximise product awareness throughout your sales territory.
• Build a pipeline which will drive sales on a consistent monthly basis.
• Build and maintain Key accounts through regular pre‑arranged site visits.

Accountability:

• Build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to customers, collaborate with others, solve problems creatively and demonstrate high integrity.
• Attain or exceed sales targets and management of pipeline & forecasting.
• Optimise field time by spending quality time.
• Report to the Sales Director on all aspects of the sales pipeline and activities.

Key Results Areas:

• Sales Activity, demonstrations and orders.
• Development of sales across all Company product lines.
• Sales Growth and Profitability in line with the plan.

Essential:

• Minimum of 3+ years of industry experience in technical sales in metrology or related field.
• Strong understanding of metrology fundamentals, including calibration standards, tolerances, and instrumentation.
• Experience working with and selling metrology equipment such as CMMs, Optical Profilers, and optical systems.
• Basic knowledge of industry standards like ISO/IEC 17025 and GD&T (Geometric Dimensioning and Tolerancing).
• Ability to read and understand engineering drawings.
• Proficiency with metrology software packages.
• Proven ability to meet and exceed sales targets in a technical field.
• Excellent communication skills – both written and verbal, with the ability to convey complex technical concepts.
• Strong organizational skills with the ability to work to deadlines and high attention to detail.
• Ability and willingness to work collaboratively as part of a team.
• Clean and full UK driving licence.
• Experience in a sales or business development role within the metrology or industrial automation sector.
• Proficiency in using customer relationship management (CRM) tools like Salesforce, Hub Spot, or Microsoft Dynamics to manage leads…