National Sales Manager

This business is one of the UK's fastest growing manufacturers in the workplace seating and wellness space. Their focus is on improving workplace health, preventing injury and helping people feel better at work through innovative seating solutions. Their reputation has grown quickly and they are now seen as a leader in their field.

Next year is a significant step in their journey. They are releasing multiple new products, pushing into Europe and launching in North America. They are expanding their reach with new dealers, corporate clients and workplace health partners.

The Opportunity

They are looking for an experienced National Sales Manager to lead the UK commercial function at a time of strong growth. You will report to the Managing Director and take ownership of the national sales strategy, develop and support a growing team, and strengthen performance across dealer networks and corporate accounts.

This is a senior leadership role within a business that is scaling rapidly and preparing for several major product launches in 2025.

Key Responsibilities Team Leadership and Development

• Lead, guide and develop the national sales team with clear objectives and accountability
• Build a strong performance culture with a focus on results and customer care
• Provide ongoing coaching to support progression within the team

Commercial Strategy and Dealer Management

• Own and deliver the UK sales plan across all commercial channels
• Strengthen relationships with key dealers and uncover new opportunities
• Identify and secure new dealer partners to extend market coverage

B2B Sales and Client Engagement

• Lead consultative sales with procurement, facilities, HR, health and safety and workplace design teams
• Educate clients on well being, productivity and workplace health benefits
• Build long term relationships with decision makers in corporate environments

Market Development

• Build referral networks with workplace health consultants, OTs and DSE or DSA specialists
• Represent the brand at events, trade shows and fit out consultations
• Support the early stages of European expansion as new markets open

Sales Operations

• Manage the pipeline using Hub Spot with accurate forecasting and reporting
• Work collaboratively with marketing on campaigns and product launches
• Track and analyse performance against targets
• Stay informed on market trends and developments in workplace health and design

Ideal Candidate Profile Essential Experience

• Proven success leading regional or national sales teams within office furniture, workspace solutions, office fit out or the corporate wellness sector
• Strong understanding of dealer and distribution models
• Skilled in consultative selling within high value B2B environments
• Experience working with facilities managers, interior designers, HR or H and S teams or occupational health specialists
• Self driven, strategic and comfortable working closely with senior leadership
• Excellent organisation, communication and relationship building skills

Desirable Experience

• Knowledge of DSE or DSA assessments
• Experience or interest in workplace wellbeing or health focused products

What They Offer Salary and Rewards

• Up to £75,000 depending on experience
• Company electric car
• Performance based bonus

Benefits and Development

• Strong CPD and leadership development
• Competitive pension after probation
• Twenty eight days holiday plus additional days for length of service
• Hybrid working with good flexibility

Career Progression

Clear route into wider senior leadership, ability to shape a team and strategy from the start, and opportunity to join during a period of major product and market expansion.

How to Apply

If you are an ambitious sales leader who wants to make a meaningful impact in a growing, health focused business, we would love to hear from you.

Please send your CV and a short cover letter outlining your relevant experience and interest in the role.

All conversations and applications will be handled in confidence.

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