Colorado Director of Sales

Posted Monday, January 26, 2026 at 7:00 AM

The Colorado Director of Sales (DoS) plays a critical role in the success of the territory, region and success of the retail enterprise. This position will oversee an experienced team of P&C producers, as well as be responsible for the recruitment and development of new producers. The DoS will work in close collaboration with the Colorado Regional Executive in driving organic growth and the development of a professionalized sales culture across the territory.

• Manage a team of Colorado property and casualty producers.
• Run and manage weekly & monthly sales meetings (cadence to be developed in conjunction with leadership). Focus on sales production, professional development and product knowledge.
• Recruit, onboard, and support the development of new producers.
• Create and maintain a high-performance, growth-oriented sales culture.
• Set and track sales goals, production metrics, and performance benchmarks.
• Provide regular coaching, mentoring, and accountability for producers.
• Oversee and maintain carrier relationships, keeping producers informed of product changes, appetite shifts, and underwriting updates.
• Stay current on industry trends, competitor activity, and market developments.
• Identify opportunities for specialization, cross-sell, and upsell within the book of business.
• Report regularly to leadership on producer sales performance, and development.
• Work with leadership, operations, service, and accounting teams to ensure alignment of goals and projects.
• Represent the agency at Denver carrier meetings, industry events, and conferences.
• Collaborate with marketing on campaigns and sales enablement materials.
• Foster greater cross-department collaboration among producers to help drive organic growth
• Attend insurance industry, carrier and COI events to help grow the GIA brand and sales culture.
• Work with assigned producers to create annual business plans and identify key metrics to track individual performance.
• Work with service counterparts to develop a more robust client experience, including client onboarding through innovation and collaboration
• Work with marketing team to develop producer specific outbound marketing campaigns to drive additional organic sales
• Manage the lead generation process with assignment of leads from all available sources, including website and walk in traffic.
• All other duties as assigned by leadership

• In depth knowledge of agency management system functionality, workflow procedures, sales and service processes
• Sets priorities and manages work flow to ensure efficient, timely and accurate processing of transactions and other responsibilities.
• Ability to evaluate and make decisions, recognize potential hazards, and observe appropriate precautions.
• Skill in working with teams at all levels of a retail organization.
• Ability to clearly and effectively communicate with external contacts as well as employees of all levels within the organization.
• Exceptional written, oral communication and presentation skills.
• Strong analytical, decision-making, and problem-solving skills.
• Ability to exercise considerable judgement and discretion in establishing, building, and maintaining effective working relationships.
• Ability to analyze root causes of issues and develop comprehensive solutions.
• Ability to define problems, collect data, establish facts, and draw valid conclusions.
• Ability to keep commitments and always use good judgement.

• Strong interpersonal skills, including collaboration, influencing and negotiation skills.
• Professional qualifications/insurance licenses as required by the Company or ability to secure within a reasonable timeframe.
• Minimum of 10 years of experience in insurance industry, with sales/production experience preferred
• Position requires a high degree of financial acumen with an understanding of the insurance brokerage industry, people development and management, change management, and business strategy.
• Excellent leadership skills with a proven ability to implement a corporate strategy on a local basis.
• Ability to act as a Glenwood Insurance brand ambassador in the Colorado market.

• While performing the duties of this job, the employee is required to regularly sit, hear, and reach with hands and arms. The employee is occasionally required to stand and walk. The employee must regularly lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus
• The work environment characteristics described are representative of those employees performing the essential functions of this job. The noise level in the work environment is usually moderate to loud.
• Travel on a national level will be required on an as needed basis.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the…