Sales Manager

The Sales Manager is responsible for developing, implementing, and executing proactive sales strategies to meet or exceed revenue goals across all earned income streams. These include admissions, memberships, birthday parties, facility rentals, exhibit rentals, gift cards, field trips, and other revenue-generating opportunities. The Sales Manager drives new business development, leads sales initiatives, manages staff, and ensures best-in-class customer engagement to grow the Museum’s reach and sales performance.

• Develop, implement, proactively sell, and monitor earned revenue streams such as admissions, memberships, birthday parties, facility rentals, exhibit rentals, gift cards, field trips, and other earned revenue streams
• Identify and develop sales strategies collaboratively with VP of Marketing and Sales and other museum departments, as appropriate
• Identify target audiences for specific revenue opportunities and compile databases of target audiences for proactive outreach
• Create and manage annual department goals
• Create strategic partnerships and working relationships with external organizations to optimize the museum’s reach to children ages 0 – 8 years of age
• Collaborate across departments to ensure proactive and consistent sales messaging and strategies
• Identify and attend appropriate trade shows and expos and business development events
• Gather customer feedback to improve or develop sales offerings and events
• Work interdepartmentally innovating new revenue opportunities; conduct competitive analysis to understand market trends and expand impact
• Partner with Marketing to ensure sales initiatives are fully supported by promotional efforts and member/user communication
• Participate in annual budget process by developing sales projections and managing associated expenses

• Supervise the Sales Team staff
• Manage staff development, training, and performance evaluations

• Perform other duties as assigned

• Bachelor’s degree in related field
• Five+ years of professional sales experience
• Minimum of 3 years in a leadership or supervisory role
• Demonstrated success in sales strategy development and revenue generation
• Proven track record of reversing declining sales or attendance trends and rebuilding growth within a compressed timeframe
• Experience developing high impact, cash positive sales initiatives that drive rapid revenue gains while maintaining mission alignment
• Experience selling or promoting interactive, experiential, or time bound offers, with emphasis on articulating value and elevating perceived worth
• Demonstrated success using data to identify declining segments, uncover new opportunities, and implement rapid-cycle experiments to improve conversion

• Ability to pivot strategies quickly in response to dynamic market conditions such as inflation, tourism variability, and changing family behavior patterns
• Excellent verbal and written communication, public speaking, presentation, negotiation, and networking skills
• Proficiency in Microsoft Office suite
• Demonstrated high degree of initiative, creativity, and problem-solving skills
• Ability to work independently as well as collaboratively
• Strong service-orientation and interpersonal skills to work effectively with prospective customers, partners, and museum staff
• Ability to analyze attendance, sales, and visitor behavior data to uncover actionable insights and quickly implement corrective strategies
• Skill in designing and selling premium, immersive, or limited time experiences to increase urgency, demand, and perceived value
• Comfort with rapid testing, iteration, and refinement of sales approaches
• Strong understanding of current trends in family attractions, children’s museums, and experiential entertainment sectors
• Demonstrated ability to form revenue boosting partnerships that increase reach and drive new visitation quickly

• Valid driver’s license, own vehicle and good driving record
• Flexibility with work schedule, as necessary, to support weekend scheduling and/or evening activities

Customary office-related activities: standing, walking, sitting, bending with moderate lifting (up to 15 pounds)