Marketing Specialist

Overview

Alpine, an ITW company, is a leading provider of building component software, equipment, and the industry’s best service to component manufacturers. Partnering with our customers, we help to improve their businesses and make them more productive. We are a leader in delivering software solutions to the construction industry to increase profitability.

The Marketing Specialist will assist in the development and execution of marketing programs through market research to analyze trends and help make recommendations on tools to reach the target market. The position will coordinate logistics for trade shows, manage websites, create effective content, and populate social media.

• Develop engaging content for collateral materials such as brochures, newsletters, press releases, advertisements, case studies, social media, presentations, and campaigns that target specific customers, markets, publications, and internal stakeholders.
• Develop value propositions for new and existing products that drive adoption and growth by learning the industry and competitive landscape.
• Collaborate with key stakeholders to deploy and drive internal/external brand standards, ensuring consistency with brand positioning as the brand champion across the business.
• Develop a deep understanding of how to leverage digital channels to align marketing efforts with customer needs.
• Lead the execution of digital marketing campaigns.
• Oversee website content and maintenance.
• Plan, create, and implement social media strategies across multiple platforms including Linked In, Facebook, Instagram, Twitter, etc.
• Identify insights and social media trends of campaigns through data analysis.
• Collaborate with cross-functional team members and vendors to execute participation in trade shows, customer summits, and related commercial events.
• Effectively plan, coordinate, and execute trade show and event logistics.
• Conduct data reporting, secondary research, business analysis, and ad-hoc projects as needed.

• Bachelor’s degree in marketing, business, communications, or a comparable discipline is required.
• 3-5 years of related marketing experience is preferred.
• 3+ years of trade show experience is preferred.
• Ability to translate features and benefits statements into value-based integrated marketing communication programs.
• Strong oral and written communications skills. Excellent creative and objective writing skills to support marketing material development.
• Ability to build relationships with customers and internal parties, including division leaders.
• Ability to create visual assets for digital and print (social media posts, sales materials, and trade show graphics).
• Proven project management skills with the ability to document, plan, market, and execute programs with high quality results and accountability.
• Self-starter with excellent work ethic, sound judgment, attention to detail, and positive customer service attitude.
• Ability to work under tight deadlines and manage multiple projects in a fast-paced environment with little supervision.
• Proficient with Adobe Creative Suite, social media platforms, Mail Chimp, and Word Press.
• Graphic design experience is preferred. Portfolio showcasing content and design work.
• Hybrid schedule potential.
• Up to 20% travel required to sites throughout North America.

Certain states require that pay information be included in job postings. The specific hiring rate within the posted pay range will depend on the successful candidate’s qualifications, prior experience, and the geographic location. For example, in Illinois, the pay rate will be between $66,000 - $90,500 (high level of experience).

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.