Digital Experience Lead

Digital Experience Lead page is loaded## Digital Experience Lead remote type:
Hybrid locations:
Glenview, ILtime type:
Full time posted on:
Posted Yesterday job requisition :
R5283## The Asahi Kasei Group operates with a commitment of creating for tomorrow.  Our business sectors, Material, Homes, and Health Care, contribute to the development of society by anticipating the changing needs of those around the world. We look for candidates that offer a fresh perspective and a variety of skills to help us achieve our commitment.

We are currently seeking applications to fill the following job opening at Asahi Kasei Bioprocess where we sell Planova virus removal filters and develops and manufactures related bioprocess equipment.
** Company:
** Asahi Kasei Bioprocess America, Inc.
*
* Job Description:

** We are currently looking for a Digital Experience Lead to join our team at AKBA in Glenview, IL! The individual in this role will lead and enhance our digital marketing programs and online customer experiences – overseeing marketing automation platforms, CRM data management, corporate website updates, landing page creation, digital advertising, and analytics – to engage customers throughout their lifecycle and drive business growth.

If you are a data-driven marketer with strong technical expertise in Salesforce platforms and web content management, combined with creative skills in content and design, who can optimize campaigns and ensure a consistent, impactful digital presence across all channels, please apply to join our growing company!

As an Asahi Kasei Bioprocess America employee, you will enjoy:
* Strong company culture
* Competitive Compensation with Bonuses
* Great health benefits with the company paying over 80% of insurance premiums
* Wellness Program
* Paid Time Off
* Strong company match to 401(k) contributions
* Tuition reimbursement program
* Giving Program
* Paid Parental Leave
** Duties/Responsibilities:**
* ** Integrated Digital Campaigns:
** Coordinate the execution of integrated B2B digital marketing campaigns (email, website, social media, and digital advertising) to generate qualified leads and reinforce brand awareness across the customer journey. Coordinate campaign calendars and ensure each initiative is properly targeted to prospects or customers at appropriate lifecycle stages, from initial engagement through retention.
* ** Marketing Automation & CRM Management:
Administer
** and optimize the company’s marketing automation tools – specifically Salesforce Marketing Cloud Account Engagement (Pardot) and Salesforce Marketing Cloud – to build and manage automated email programs and customer journeys. Set up segmentation, triggers, and workflows for lead nurturing and lifecycle campaigns. Maintain and improve the Salesforce CRM database by ensuring data integrity, proper segmentation of contacts, and effective syncing of information between marketing and sales.

Monitor lead scoring and distribution to make sure marketing-qualified leads are captured, tracked, and handed off to the sales team in a timely manner, along with relevant insights.
* ** Website Upkeep & Landing Pages:
** Generate the creation of dedicated landing pages for marketing campaigns, product promotions, and events using content management tools to ensure a user-friendly experience and effective conversion of visitors into leads. Optimize web pages and landing page layout for engagement and track performance metrics (traffic, form submissions, etc.) associated with these pages.
* ** Digital Advertising & SEO:
** Oversee digital advertising initiatives on platforms such as Google Ads, Linked In, and relevant industry channels. Coordinate the development of ad content and manage bid strategies. Ensure that online ads and sponsored content are targeted effectively to the desired audiences. Monitor ad performance and conversion data, adjusting keywords, targeting, creative, and spend to maximize ROI while maintaining consistency with brand standards.
* ** Analytics and Insights Reporting:
** Leverage analytics tools to track and evaluate digital campaign performance and user behavior across our digital channels. Monitor key metrics such as email…