Northern Regional Sales Manager

Description

The Northern Regional Sales Manager is responsible for driving sales growth in the northern geographics of the United States, expanding market reach, and strengthening distributor relationships for The Fresh Group, Ltd. The product segments specific but not limited to this role are Bulk/Split produce, Readyfresh cut produce, Readysafe cut produce, Readyjuice beverages, and Readyripe bags. This role requires a strategic leader who can develop high-impact sales strategies, collaborate with key decision makers, and ensure our customers receive high-quality, safe, and innovative produce solutions.

• In collaboration with the Southern Regional Sales Manager, develop and execute a strategic national sales plan to drive revenue growth across wholesale, food service, and retail channels.
• Identify and establish relationships with key distribution partners to expand The Fresh Group product lines in existing territories throughout the Midwest.
• Strategically expand our market share by increasing freight utilization in existing routes through new business and existing customer penetration.
• Lead contract negotiations with national distributors, ensuring long-term partnerships and favorable terms.

• Champion the segment lines by educating distributors and customers on our quality, food safety benefits, shelf‑life advantages, and value proposition.
• Develop targeted sales initiatives to drive adoption of products in key industries, such as food service, healthcare, and institutional dining.
• Work closely with marketing to create compelling sales materials, training programs, and campaigns tailored to the audience.

• Serve as the primary point of contact for national distributors, ensuring seamless onboarding, training, and ongoing support.
• Collaborate with internal teams to align production capabilities with distributor needs and customer demand.
• Monitor distributor performance, identify opportunities for growth, and implement strategies to increase product penetration.

• Analyze market trends, competitor activities, and customer feedback to refine sales strategies.
• Track sales performance metrics and adjust tactics to optimize growth.
• Provide leadership with regular reports and insights on segments and overall national sales performance.
• Other various duties as required.

• Be a customer focused problem solver.
• Demonstrate an ability to influence outcomes through Thought Leadership.
• Be comfortable with change and capable of innovation.
• Show personal responsibility for delivery of work product.
• Be a strategic thinker who can execute on the company’s vision.

• Proven experience in national sales leadership, preferably in produce, food distribution, or a related industry.
• Strong understanding of food safety regulations and fresh‑cut produce solutions.
• Established relationships with major distributors and food service providers is a plus.
• Ability to develop and execute strategic sales plans while managing multiple accounts.
• Excellent communication, negotiation, and relationship‑building skills.

The employee may be exposed to extreme cold environment.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee must frequently lift and/or move up to 50 pounds. While performing the duties of this Job, the employee is regularly required to stand; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to walk.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.