Marketing Director

We’re looking for a strategic, hands‑on Marketing Director to lead all marketing efforts across digital, retail, and event‑based channels. In this role, you’ll drive brand awareness, acquisition, retention, and revenue growth while managing a talented cross‑functional team.

This is a high‑impact role for a data‑driven, creative leader who thrives in a fast‑paced, growth‑oriented environment.

• Develop and execute 360° annual + quarterly marketing strategies across digital, experiential, and retail channels
• Lead integrated multi‑channel campaigns (paid media, email/SMS, influencer, social, affiliate, content, events)
• Oversee promotional marketing for trade shows, pop‑ups, and key industry events
• Partner with Creative, Sales, Operations, and Product teams to support launches and GTM plans
• Build and manage campaign calendars, GTM timelines, and optimization strategies
• Lead, mentor, and develop a growing team (AMM, Coordinator, Designer, CX Specialist)
• Oversee paid media across Google, Meta, Tik Tok with focus on ROAS, CAC, CLTV
• Own reporting, dashboards, and channel performance insights
• Manage CRM, email/SMS, segmentation, loyalty, and lifecycle marketing
• Support eCommerce with onsite marketing, merchandising, and promotional alignment

• 7–10+ years in digital/brand marketing with proven team leadership
• Experience in consumer goods, beauty, lifestyle, or wellness industries
• Strong background in multi‑channel marketing, including experiential + trade show support
• Deep knowledge of CRM, lifecycle, performance marketing, and analytics
• Hands‑on experience with Shopify, Klaviyo, GA4, Meta Ads Manager
• Strong project management, communication, and cross‑functional partnership skills
• A creative, resourceful thinker who is passionate about data‑driven decision‑making and brand storytelling

You’ll shape the brand’s strategic roadmap, own major growth‑driving initiatives, and lead the team responsible for executing high‑impact campaigns across every customer touchpoint.