Product Manager, Lifecycle & CRM

Overview

Softline Solutions is a full-service digital marketing agency based in Southern California that helps businesses grow online by increasing visibility, generating leads, and boosting sales. They build tailored, data-driven campaigns across key digital channels and manage everything from strategy to execution and reporting. The goal is measurable growth, not buzzwords.

We’re looking for a Product Manager, Lifecycle & CRM to own the technical roadmap, systems, and experimentation engine that power lifecycle marketing across our portfolio of brands. Reporting to senior marketing leadership, this role is ideal for a highly technical product leader who can translate lifecycle strategy into scalable systems, automated journeys, and measurable performance improvements.

You’ll be responsible for defining and prioritizing the lifecycle product roadmap, managing email engineering and QA resources, and partnering closely with brand partners, Website Engineering, Client Services, Analytics, and Creative teams to ensure lifecycle programs are technically sound, scalable, and high-performing.

This role blends product ownership, marketing technology expertise, experimentation rigor, and cross-functional leadership with clear accountability for lifecycle infrastructure, performance enablement, and operational excellence.

• Own the lifecycle product roadmap across email and SMS, with a focus on automation, scalability, performance, and technical excellence
• Translate lifecycle strategy into clear technical requirements and implementation plans
• Manage and develop a team of email engineers and QA specialists, ensuring high-quality, timely execution
• Partner closely with Website Engineering to scope and prioritize new behavioral triggers, data integrations, and event tracking required to power lifecycle automation
• Collaborate with Brand, Lifecycle Strategy, and Creative teams to ensure flows and campaigns are technically feasible, properly instrumented, and optimized
• Interface with Client Services and other cross-functional teams to ensure new flows, automations, and system updates are clearly communicated and operationalized
• Lead lifecycle experimentation infrastructure, including A/B testing frameworks, trigger logic optimization, and performance documentation
• Ensure proper data flows between website, CRM, ESP, and analytics platforms
• Oversee QA processes to maintain deliverability, rendering quality, and compliance standards
• Establish reporting frameworks that clearly connect technical enhancements and experimentation to business performance outcomes
• Continuously improve lifecycle velocity by optimizing development workflows, documentation, and prioritization processes

• 5–8+ years of experience in Product Management, Marketing Technology, CRM Systems, or Lifecycle Infrastructure
• Strong technical fluency with email platforms, automation systems, APIs, data integrations, and event-based architecture
• Experience managing engineers, developers, or technical specialists
• Proven ability to translate marketing or lifecycle objectives into technical product requirements
• Hands-on experience with lifecycle experimentation, automation logic, and trigger-based flows
• Comfort working cross-functionally with Engineering, Marketing, Analytics, and Client-facing teams
• Strong understanding of data integrity, tracking frameworks, and lifecycle performance measurement
• Experience in high-growth, multi-brand, or complex operational environments preferred
• Strong prioritization and roadmap management skills
• A proactive, organized leader who can drive initiatives from concept through deployment and reporting

• Own and scale the technical foundation that powers lifecycle performance
• Build a best-in-class lifecycle infrastructure across brands
• Partner closely with Engineering and Marketing leadership in a highly collaborative environment
• Lead a growing technical team with real impact on revenue and customer retention
• Help shape how automation, data, and experimentation drive long-term customer value

The pay range for this role is:

125, USD per year (Glendale)