Senior Director, Lifecycle Marketing

Softline Solutions is a full-service digital marketing agency based in Southern California that helps businesses grow online by increasing visibility, generating leads, and boosting sales. They build tailored, data-driven campaigns across key digital channels and manage everything from strategy to execution and reporting. The goal is measurable growth, not buzzwords.

We’re looking for a strategic, hands‑on Senior Director of Lifecycle Marketing to lead and scale our email and SMS marketing programs across our portfolio of brands. This is a senior leadership role for a lifecycle expert who can own vision and execution, build high‑performing teams, and drive measurable impact across the customer journey.

Reporting into the VP of Brand Marketing, this role will set the lifecycle strategy across brands while also managing the centralized functions that support execution, including email development, QA, and technical operations. You’ll balance big‑picture thinking with deep channel expertise, ensuring lifecycle marketing is a growth engine—not a support function.

The ideal candidate brings an agency or multi‑brand background, thrives in fast‑paced environments, and knows how to turn audience insights into revenue‑driving programs at scale.

• Own the lifecycle marketing strategy across multiple brands, with full responsibility for email and SMS performance
• Set the vision for customer journeys, including acquisition, onboarding, engagement, retention, and reactivation
• Lead and develop a team of lifecycle leaders and supporting functions, including email developers, QA specialists, and technical partners.
• Establish best practices for segmentation, personalization, experimentation, and deliverability
• Partner closely with relevant brand partners, Performance, Creative, and Data teams to ensure lifecycle programs are aligned with broader growth goals
• Oversee roadmap planning, prioritization, and resourcing across brands
• Define KPIs and performance frameworks; use data to optimize programs and communicate impact to senior stakeholders
• Evaluate and evolve lifecycle tools, platforms, and processes as the organization scales
• Act as the senior escalation point for complex lifecycle challenges, from technical issues to strategic tradeoffs

• 10+ years of experience in lifecycle marketing, CRM, or retention marketing, with deep expertise in email and SMS
• Proven experience leading lifecycle strategy across multiple brands or business lines
• Strong people leadership experience, including managing managers and specialized functions
• Agency or high‑growth, multi‑brand environment experience strongly preferred
• Demonstrated ability to scale lifecycle programs that drive measurable revenue and customer value
• Deep understanding of customer data, segmentation strategies, and lifecycle analytics
• Comfortable operating at both strategic and executional levels
• A collaborative leader who can influence cross‑functional partners and senior stakeholders

• Own lifecycle marketing at meaningful scale across multiple brands
• Lead and shape a growing team with real influence on growth strategy
• Operate in an agency‑style environment that values speed, testing, and impact
• Partner closely with senior leadership and help define how lifecycle drives the business forward

The pay range for this role is:

205, USD per year (Softline HQ)