Influencer Marketing Specialist; PH

The Studios Digital Marketing team oversees creative, programming, and operations of Disney Entertainment’s digital channels and campaigns spanning brand, theatrical, and streaming promotions. The Influencer Marketing segment of the Studios Digital Marketing team is responsible for influencer campaigns and integrations supporting these initiatives.

The Influencer Marketing Specialist will support the Disney Entertainment Digital Marketing team’s creative and programming efforts across multiple TWDC You Tube channels, supporting a suite of global brands including Disney, Marvel, Star Wars, and Pixar. This role will support the You Tube Creative and Publishing teams with the day‑to‑day responsibilities surrounding influencer content programming strategy and production for TWDC You Tube channels.

The Specialist will lead influencer creative discovery/relationships building and project managing content production schedules, budgets, and asset delivery for all influencer content segments/episodes.

The Digital Marketing Specialist should be a detail‑oriented planner and communicator, versed in influencer marketing and digital content production management with an understanding of and eagerness to grow expertise in influencer custom content negotiations, contracting, production management, and brand marketing strategies.

The ideal candidate should be results‑driven with the ability to work autonomously as needed, collaborate extensively with multiple stakeholder teams, able to take both direction and their own proactive approach to project manage with thoroughness and accuracy. The Specialist should be able to multi‑task in a fast‑paced environment, communicate effectively, organize and manage multiple stakeholder timelines and deadlines, troubleshoot as needed, and manage up to leadership appropriately.

• Liaise with You Tube Creative and Publishing teams to track and manage influencer content strategy calendars, budgets, and production schedules to ensure content delivers as required and on time to fulfill Digital Marketing plans.
• Lead influencer/creator discovery to understand You Tube and general creator landscape and trends. Utilize deep influencer/You Tube knowledge to drive strategic partnerships and custom content deals that create impactful brand marketing moments.
• Liaise with Legal and Contingent Workforce Management teams to engage and contract influencers according to TWDC hiring and legal policies.
• Confirm creative strategy/approach, deliverables, content requirements, and timelines for each custom influencer content piece.
• Route content to brand, legal, and clearances stakeholders, consolidate feedback and revisions, and deliver final assets in requested specifications to You Tube teams for distribution. Manage content launch on influencer handles if applicable.
• Timely and independent project management and coordination across stakeholders, ensuring awareness of milestones, delays and any relevant updates/issues; offer solutions as needed.
• Generate and maintain trackers for influencer contracting, content reviews, and content launch.
• Track budgets, costs, and invoicing, working with Digital Marketing’s Finance and Operations teams.
• Utilize and improve established templates and systems to manage influencer contracting and content production/reviews (e.g., Airtable, Box, Contingent Workforce reviews).
• Track influencer content performance and prepare metrics/content learnings reports.
• Participate in team meetings and share updates on influencer content production and partnerships.
• Ad hoc campaign support, as needed, across Influencer Marketing team’s other theatrical and brand campaigns.

• 2+ years of experience in Influencer Marketing and project/campaign management, PR or talent management, social/digital marketing with a focus on You Tube content preferred.
• BA in Digital Marketing, Marketing or Business Admin/relevant degree, or equivalent experience preferred.
• Influencer Marketing experience, ideally in custom/paid content campaigns managing contract negotiations, content production and reviews, and content launch across You Tube and/or other digital platforms.
• You…