Associate Director of Web Content Strategy & User Experience, Division of Marketing and Communi

Position Summary

The Associate Director of Web Content Strategy & User Experience is a key leader within Rowan University’s centralized web team. Reporting to the Director of Web Strategy & Development, this role provides direction, consultation, project leadership, and operational oversight for web experience, content strategy, UX/UI design, and site optimization across the institution. The Associate Director supervises a team of Digital Strategists, a UI/UX Designer, and a product manager who serve as primary partners to academic and administrative units.

This role ensures that every digital touchpoint reflects Rowan’s brand, advances enrollment and engagement goals, supports accessibility and usability standards, and delivers a cohesive, student‑centered experience. This is a highly collaborative role requiring expertise in content strategy, UX, information architecture, SEO, CRO, accessibility, training, analytics, and stakeholder management.

• Serve as a subject matter expert especially to academic units in web strategy, UX, information architecture, content governance, accessibility, SEO, and site optimization.
• Partner with the Director of Web Strategy & Development to inform long‑term digital strategy, roadmap planning, and governance models.
• Provide consultation and alignment between the web team, Marketing, Enrollment, and other key university partners.

• Supervise, coach, and develop a team of Digital Strategists, UI/UX Designer, and s product manager.
• Build and maintain efficient team processes, workflows, documentation, and onboarding programs.
• Prioritize tasks, balance workloads, remove roadblocks, and ensure timely completion of high‑impact projects.
• Establish a strong culture of quality, collaboration, innovation, and continuous improvement.

• Oversee content strategy, content audits, and governance frameworks to ensure consistency, clarity, and accuracy across the university’s web ecosystem.
• Implement processes for ongoing content review, remediation, and publishing support.
• Provide guidance on writing for the web, information design, tone, voice, and brand alignment.
• Support and train campus content publishers to improve quality and maintain consistent standards.

• Lead the digital creative process for web design projects, from requirements to final production.
• Oversee information architecture planning, navigation structure improvements, and UX research.
• Ensure adherence to accessibility standards (WCAG), brand guidelines, and user‑centered design principles.
• Collaborate with designers and stakeholders to develop web assets, including photo, video, and illustration needs.

• Lead SEO and CRO programs, including keyword strategy, content optimization, technical SEO alignment, and on‑page improvements.
• Manage A/B testing, user flow analysis, and other optimization approaches to improve conversions and engagement.
• Partner with the Web and Marketing Analytics teams to develop dashboards, define KPIs, and measure performance.
• Run and distribute Site Improve, accessibility, and maintenance reports, and lead follow‑through on remediation.

• Provide strategic consultation to academic and administrative units on site planning, IA, content development, and optimization opportunities.
• Coordinate stakeholder meetings, discovery sessions, and content‑gathering processes.
• Develop and deliver skills training for faculty, staff, and content publishers.
• Act as a primary point of escalation for content and UX‑related issues.

• Oversee the intake, prioritization, and management of web enhancement requests.
• Maintain clear documentation of development tasks, design updates, and content needs.
• Manage vendor relationships to ensure timely, high‑quality delivery aligned with project specifications.
• Ensure all projects meet timelines, scope, brand standards, and performance goals.

• Perform content review, publishing support, and remediation as needed.
• Ensure…