Direct Sales Consultant; Scotland

Bauer Media Outdoor is one of the leading Out of Home media owners, with more than 30,000 advertising sites in our portfolio. Our talented team of over 600 people works in 14 locations across the country, creating and delivering some of the most memorable advertising campaigns in the UK.

At Bauer Media Outdoor, we are committed to creating the future of media. We're at the forefront of change in our industry, making innovative use of technology and realising the potential of Out of Home media.

We're looking for an individual to start their OOH media career as a Trading Executive or someone with a few years of experience in media sales who is looking for a change. You will learn all aspects of our business before taking on client‑specific commercial responsibility.

As a Direct Sales Consultant, you will report to the Sales Manager and be responsible for selling Out of Home Advertising space to small and medium‑sized businesses. You will manage a diverse portfolio of clients across multiple sectors, taking the time to understand their business objectives and identifying the right opportunities throughout the year. Your role will combine new business acquisition with developing and growing existing client accounts, ensuring strong, long‑term relationships and repeat revenue.

• Identify, prospect, and secure new business across direct clients, local advertisers, and emerging brands
• Manage the full sales cycle from lead generation and pitching to negotiation, closing, and post‑campaign follow‑up
• Develop tailored media proposals based on client objectives, using a range of formats
• Build strong, long‑term relationships with clients, acting as their primary point of contact
• Maximise revenue opportunities by upselling and cross‑selling OOH media solutions
• Work closely with internal teams including planning, operations, marketing, and creative to ensure smooth campaign delivery
• Maintain accurate sales forecasts and pipeline activity using CRM tools
• Stay up to date with market trends, competitor activity, and industry developments
• Attend client meetings, presentations, and events to represent the business professionally
• Embed yourself in your clients' markets and grow your own professional brand as the go‑to person for advertising expertise, understanding how you compete and complement other media, and growing your share of the market

• Experience in media sales
• Confident, consultative sales style with strong client‑relationship skills
• Excellent listener with the ability to understand client needs, even between the lines
• Highly organised and structured in your approach, with a drive to continuously improve
• Tenacious and strong at problem‑solving
• Able to work independently while also collaborating effectively within a team
• Curious, eager to learn, and passionate about media
• Positive, solutions‑focused mindset

We're part of the Bauer Media Group, a multi‑business, family‑owned company that entertains, serves, and inspires over 200 million people. At Bauer Media Outdoor, we are a mix of different people from different backgrounds, who come together every day to drive our business forward and create a culture that we're so proud of.

• Salary DOE + Incentive
• Car Allowance or Company Car
• Enjoy 33 paid holiday days, including bank holidays
• Flexible working and a hybrid setup that gives you the freedom to achieve work‑life balance
• Company Pension Scheme contribution of up to 8%
• Health Care Cash Plan
• Life Insurance and Group Income Protection scheme
• Cycle to Work scheme
• Travel/Season ticket loans and exclusive discounts from hundreds of retailers
• Make a difference with our charity volunteer days

At Bauer Media Outdoor we are committed to treating everyone with fairness and respect, regardless of race, gender, age, ethnicity, background, sexual orientation, disability, or any other differences. We work hard to foster an inclusive environment where you can be yourself. We support reasonable adjustment requests from candidates and employees. If you are interested in joining us to shape the future of out‑of‑home media, we'd love to hear from you.

If you require any further assistance, please do not hesitate to get in contact — care​rs‑