Direct Sales Consultant; Scotland

About the role

As a Direct Sales Consultant, you will be reporting to the Sales Manager, and you will be responsible for selling Out of Home Advertising space to small and medium sized businesses. You will manage a diverse portfolio of clients across multiple sectors, taking the time to understand their business objectives and identifying the right opportunities throughout the year. Your role will combine new business acquisition with developing and growing existing client accounts, ensuring strong, long-term relationships and repeat revenue.

This role is open to candidates based in Glasgow or the surrounding areas in Scotland. You do not need to be based in Glasgow to apply.

• Identify, prospect, and secure new business across direct clients, local advertisers, and emerging brands
• Manage the full sales cycle from lead generation and pitching to negotiation, closing, and post-campaign follow-up
• Develop tailored media proposals based on client objectives, using a range of formats
• Build strong, long-term relationships with clients, acting as their primary point of contact
• Maximise revenue opportunities by upselling and cross‑selling OOH media solutions
• Work closely with internal teams including planning, operations, marketing, and create to ensure smooth campaign delivery
• Maintain accurate sales forecasts and pipeline activity using CRM tools
• Stay up to date with market trends, competitor activity, and industry developments
• Attend client meetings, presentations, and events to represent the business professionally
• You’ll embed yourself in your clients' markets and grow your own professional brand as the go‑to person for advertising expertise, understanding how you compete and compliment other media, growing your share of the market

• Experience in media sales
• Confident, consultative sales style with strong client‑relationship skills
• Excellent listener with the ability to understand client needs, even between the lines
• Highly organised and structured in your approach, with a drive to continuously improve
• Tenacious and strong at problem-solving
• Able to work independently while also collaborating effectively within a team
• Curious, eager to learn, and passionate about media
• Positive, solutions‑focused mindset

We're part of the Bauer Media Group, a multi‑business, family‑owned company that entertains, serves, and inspires over 200 million people. At Bauer Media Outdoor, we're a mix of different people from different backgrounds, who come together every day to drive our business forward and create a culture that we're so proud of. We're a great place to do great work, for all.

• Salary DOE + Incentive
• Car Allowance or Company Car
• Enjoy 33 paid holiday days, including those needed bank holidays!
• Flexible working and a hybrid setup that gives you the freedom to have your work‑life balance!
• Company Pension Scheme contribution of up to 8%
• Stay healthy with our Healthcare Cash Plan
• Life Insurance and group income protection scheme
• Cycle to work scheme
• Enjoy travel/season ticket loans and exclusive discounts from hundreds of retailers
• Make a difference with our charity volunteer days

At Bauer Media Outdoor we are committed to treating everyone with fairness and respect, regardless of their race, gender, age, ethnicity, background, sexual orientation, disability, or any other differences. We work hard to foster an inclusive environment, a place you can be yourself. We support reasonable adjustment requests from candidates and employees. If you're interested in joining us to shape the future of out‑of‑home media, we'd love to hear from you.

If you require any further assistance, please do not hesitate to get in contact - car