Assistant Store Manager; FTC - Victoria's Secret Fort

About the role

As an Assistant Store Manager at Victoria’s Secret, you’ll be at the heart of your store’s success – leading a passionate team, inspiring excellence, and creating unforgettable experiences for every customer, every day.

• Lead from the heart – You’ll train, coach, and inspire your team, setting them up for success and helping them to shine.
• Be a role model – You’ll set the tone for the store, fostering an inclusive, positive environment where the team feels valued, motivated, and proud of the work they do.
• Think of the customer – You’ll be a friendly face to every customer you meet, always putting their needs first and planning ways you can personalise and maximise the customer experience in store, and ensuring your team does the same.
• Lead day‑to‑day operations – You’ll work with your Store Manager to manage P&L and key KPIs across the store, always with a focus on profitability and controllable costs (think hiring, rotas, payroll, customer success, stock control), which help maximise sales and profitability.
• An eye for visuals – Our brand visual standards are high, but our Visual Team can support you and your team in understanding and delivering them with pride.
• Listen, share & shape – Your ideas matter. You’ll create space for your team to share their perspectives and collaborate with partners across the business to help us evolve and grow.
• Keep your store safe – You’ll make sure the store is compliant, organised and prepared for every launch, layout change and moment that matters, keeping both your team and customers safe and supported.

• You have experience in retail management within a fast‑paced store(s) and a track record of delivering strong results through people, service, and operational excellence.
• You demonstrate a strong understanding of how to manage a team and deliver objectives that drive strong performance and results.
• You have a passion for retail – you love all things retail, whether front or back of house, and creating a unique experience for each customer is your favourite thing to do.
• You lead with purpose – engaging and developing your team to share enthusiasm for the brand and the experience we create.
• You can build strong relationships – you build genuine relationships with customers, your team, and partners across the business.
• You embrace change – you enjoy problem‑solving, multitasking, and working collaboratively to meet challenges with optimism.
• You have creative flair – people describe you as approachable and resourceful with a creative side when it comes to engaging teams and bringing initiatives to life.

Victoria’s Secret UK & IRE is a joint venture between Victoria’s Secret & Co. and Next plc group uniting two global retail leaders to deliver iconic lingerie, seamless service, and standout brand storytelling across our stores and digital platforms.

We’re home to the world’s most‑loved lingerie, iconic sleepwear, athleisure, swim, and award‑winning fragrances. But it’s our people who make the magic. Our teams create unforgettable customer moments while shaping an inclusive and supportive workplace where individuality is celebrated.

We believe in potential as much as experience. If you’re passionate about the brand, aligned with our values, and excited to grow – even if you don’t tick every box – we’d still love to hear from you.

So, apply today and help shape the future of one of the world’s most iconic brands, where every colleague is empowered to feel confident, valued, and unapologetically themselves.

• Set flexible working schedules to suit both the business and your lifestyle.
• 25% off a wide selection of styles at Victoria's Secret, Next, Gap in‑store.
• Exclusive offers from over 3,500 retailers through Reward Gateway.
• Incentives and competitions with amazing prizes that run all year round.
• Access to free financial, health, and wellbeing services, including 24/7 digital GP.
• Learning and development opportunities, as well as on‑the‑job training.
• Core benefits such as pension contributions and life assurance.

Conditions apply to all benefits. These benefits are discretionary and subject to change.

We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. Should you need support with your application due to a disability or long‑term condition, feel free to get in touch with us by email  (please include 'Workplace Adjustments' in the subject line).