Marketing Manager Education & Training

Overview

Marketing Manager - 12 months fixed-term contract

35 hours per week

Salary grade 5: £34,189 per annum

For more than 425 years, the Royal College of Physicians and Surgeons of Glasgow has been improving health and healthcare for people around the world. Today, we are a professional membership body providing education, assessment and development to more than 15,000 Fellows and Members at all stages of their careers. We are a UK organisation with a global membership. Our estate in the heart of Glasgow city centre includes modern conferencing and events facilities, a rich and extensive heritage collection with museum status, a library and our multi-award winning events offering, 1599 at the Royal College.

Our purpose is built around delivering:

Excellent education and outstanding member experience

New standards through assessment and gold standard qualifications

Transformative impact on the health and wellbeing of the wider world

Our vision: To build an influential global community that enables our Members to develop the skills, knowledge and influence to improve healthcare standards worldwide.

Our mission: We want to enable our Members to achieve their full potential as healthcare professionals and give them an influential voice in the world.

Our values: The College is not a building or a tradition, but a global community. In all that we do, we re committed to putting our people first:
Fellows and Members, those undertaking our education and assessment, colleagues and partners. For us, how we work is as important as what we do, and we aim to live by our values. They embody the essence of the College motto, conjurat amice, meaning together in friendship. It s an approach that is as relevant today as it was 425 years ago.

Community Working together to support one another to succeed; listening to and engaging with partners and people, locally, nationally and globally, to achieve our core purpose.

Integrity Valuing and learning from our heritage and commitment to excellence; never compromising on our core purpose, our standards and the quality of delivery.

Innovation Proactively challenging current thinking with a forward-looking agile approach that meets the changing needs of our members and all those who interact with us.

Inspiration Leading by example through open dialogue, teamwork and engagement to maximise our potential and affect change.

Inclusivity Demonstrating care, kindness, civility, generosity and mutual respect through the way we welcome, work and interact with people.

The role

The Marketing Manager will play a key role in the development, implementation and execution of strategic marketing plans for the College. They will coordinate marketing communications across all aspects of local, national and international College business to raise the profile of the College, to attract interest in the College s core services, and to meet overall strategic objectives.

The Marketing Manager is part of the marketing and creative team. They will develop excellent insight of the career journey and profile of our target audiences, both nationally and internationally. Based on these insights, they will devise and implement marketing campaigns across multiple online and offline communications channels to promote and attract interest in the key products, services and activities offered by the College.

Reporting to the Senior Marketing Manager, the job holder will manage the creative development, production and coordination of high-quality marketing and promotional materials that will inform and facilitate engagement with the College.

This is a fixed-term role of 12 months while the current post holder covers a maternity leave.

The post holder will require the following:

• A degree-level education (or comparable experience) in marketing or a related subject
• A minimum of three years of professional experience in a marketing role
• Excellent communication and editorial skills, with strong writing and proofreading ability
• Proven track record in delivering marketing campaigns across multiple platforms
• Knowledge and experience of market research and insight
• Demonstrable experience of managing email and digital communications. In particular, delivering email marketing activity (developing and coordinating targeted email campaigns and automation) and overseeing paid social media advertising (delivering and optimising campaigns across relevant platforms)
• Experience of working with external agencies to plan, deliver and evaluate marketing campaigns
• Planning and project management skills; ability to prioritise and manage multiple projects ensuring deadlines are met
• Excellent interpersonal and influencing skills
• Highly competent in use of Microsoft Office 365 apps such as Outlook, Teams, Word, Excel and Forms
• Desirable:
  Experience of working in a membership or academic environment
• Desirable:
  Membership of a professional body
• Desirable:
  Experience of using software such as Dot Digital and Monday

• 40 days  holiday
• Pension scheme - The College…