Communications and Marketing Manager

About The Organisation

Public Health Scotland launched 1st April 2020 as a national health board, employing around 1200 people, and with an annual budget of around £101 million. Public Health Scotland wants to see a Scotland where everybody thrives, a Scotland where life expectancy improves and the difference in life expectancy between our poorest and wealthiest areas gets smaller.

We’re recruiting a proactive Communications and Marketing Manager to join our team and make a big impact on public health communications and marketing in Scotland.

You’ll play a pivotal role in shaping and delivering strategic communications and marketing plans and activities that engage our stakeholders and work towards our mission to promote, protect and prolong health that make a difference.

This Post Involves Leading And Planning Communications And Marketing Activities Aligned To The Priorities Outlined In Our Newly Launched 10-year Strategy. As Communications And Marketing Manager You Will

• Provide leadership in the Press Office (in-hours and out-of-hours) and Corporate Communications functions, ensuring management cover Wednesday to Friday.
• Manage strategic communications and marketing plans and activities, overseeing all related activity, resource and budget.
• Seek and maximise opportunities to promote, position and protect PHS and its reputation.
• Create compelling content that speaks to our audiences across a range of channels.
• Use what we know about our audiences - along with data and evidence - to create communications and marketing outputs that inspire people to take positive action.
• Provide leadership, strategic expertise and people/ team management skills for our corporate communications and press office functions, which includes media relations, incident response, social media strategy and content and events and sponsorship.
• Provide line management to Senior Officer(s) and direct the work of other team members working on projects you are overseeing.
• Work in partnership with other PHS teams, Scottish Government, COSLA, local NHS boards, local government and third sector partners to deliver effective communications and marketing strategies that make a difference.
• Lead and participate in a 24/7 on call press office.

You’ll be an experienced communications and marketing professional with skills in media relations, crisis response, social media, and events and sponsorship at a strategic level. You’ll lead by example and be a proactive, confident line manager. You’ll be motivated and highly organised with strong stakeholder engagement skills. You should have meticulous attention to detail and be focused on finding practical solutions, often on a limited budget and in a very limited timeframe.

• Masters level qualification in a relevant subject area such as corporate communications, marketing, journalism, or public relations, or equivalent experience.
• A strong record of developing, delivering and evaluating communications and marketing strategies from start to finish.
• A sound knowledge and understanding of the media and the political framework within Scotland and the UK, including public policy landscape in Scotland.
• Excellent writing, editing, and presentation skills for a range of topics, audiences and channels.
• Experience of managing multiple complex projects at once while maintaining high quality and delivering on time and within budget.
• Line management experience and a proven track record of leading and motivating a highly effective team.

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Hybrid working is offered but candidates may choose to work solely in the office. Offices are…