Global Brand & Attraction Specialist

Join us in shaping the moments that help people recognise Barclays as the place where their future can grow. As part of Barclays’ Global Employer Brand team you’ll help define how we show up as an employer. This is your opportunity to influence one of the world’s most recognisable brands, ensuring that our story, our values and our opportunities are communicated with clarity, creativity and purpose.

In this role, you’ll be a driving force behind insight‑led attraction activity that sparks interest, builds connection and brings our employer brand to life. You’ll take ownership of optimising our global career site, deliver integrated internal and external attraction campaigns, and collaborate closely with Corporate Communications, Social Media and Marketing partners across the business.

This is a broad, hands‑on role where no two days look the same perfect for someone with a background in marketing, communications, content or digital who is energised by creative problem solving and confident stakeholder engagement. You’ll translate complex needs into meaningful, high‑impact work.

If you’re passionate about crafting meaningful experiences, telling authentic stories and making a genuine impact on how people build their careers, this role offers the platform, the partnership and the purpose to do your best work.

• Experience of working in marketing or content‑led campaigns
• Ability to interpret analytics and make data‑based recommendations
• Experience or an understanding of operating in a large, complex corporate environment

• Skilled in stakeholder management
• Able to create high‑impact slide decks and visual presentations
• Confident presenter with strong communication skills

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job‑specific technical skills

To plan, develop and implement brand strategies, based on research and analysis, that align with the overall business objectives to protect and enhance its market presence and position

• Development and maintenance of brand assets and guidelines that define how the brand looks, sounds and feels across all touchpoints.
• Collaboration with creative teams, advertising agencies, and other partners (internal and external) to create compelling and effective brand campaigns that enhance brand awareness, loyalty and engagement.
• Analyse brand performance KPIs, brand competitiveness and product trends in the marketplace.
• Budget management (if applicable) for brand-related activities, ensuring cost-effectiveness and a positive return on investment.

• To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
• Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
• Consult on complex issues; providing advice…