Digital Marketing Lead

An excellent opportunity has arisen to join the Pancreatic Cancer Action team as our new Digital Marketing Lead! We’re looking for an experienced, data-driven digital marketer who is a creative thinker and keen to innovate and continually grow and develop our digital channels. As a small team, we need someone who thinks strategically and thrives with a hands-on, operational role.

Pancreatic Cancer Action is a national charity, dedicated to saving lives through early diagnosis. This post has a pivotal role to play in delivering our mission by increasing brand visibility, raising awareness amongst all our audiences and supporting the generation of income across the UK.

This exciting role will lead all our digital marketing channels and activities, with responsibility for delivering high-quality, creative and engaging content to our digital audiences. You will continually analyse and review channel and campaign performance, optimising content and developing activity as necessary.

Our new Digital Marketing Lead needs to be proficient in website management and development, managing social media marketing, content marketing, email marketing, with a big emphasis on delivering results through paid media, SEO, SEM, and PPC.

This is a fantastic opportunity to become part of a small but dynamic and fun team, really making a difference to an expanding charity.

• Lead all our digital marketing channels and activities with responsibility for delivering high-quality, creative and engaging content to our digital audiences.
• Communicate Pancreatic Cancer Action’s strategic objectives - and all the activities that underpin them - to UK audiences. These include:
• Raising public awareness and knowledge of pancreatic cancer and its symptoms.
• Education, awareness and training for the medical and healthcare communities.
• Funding research specifically into early diagnosis of pancreatic cancer.
• Providing high-quality health information and publications.
• Manage, develop and update the Pancreatic Cancer Action website. You will also oversee the ongoing technical management of our website (alongside our external agency).
• You will deliver results through paid media advertising, SEO, SEO, SEM, and PPC.
• Contribute to the creation and implementation of a digital and social media strategy.
• You will support Pancreatic Cancer Action’s mission by increasing brand visibility, raising awareness amongst all of our audiences and supporting the generation of income across the UK.
• You will continually analyse and review channel and campaign performance, optimising content and developing activity as necessary.
• You will lead our social media marketing, content marketing, email marketing, website management and development.
• Be responsible for designing and creating engaging and relevant content for all our channels.
• Monitor the financial spend of agreed areas of responsibility, working within agreed budgets.

• Manage, develop and update the Pancreatic Cancer Action website.
• Working alongside our external agency, you will oversee the ongoing technical management of our website. Having Django CMS experience would be an advantage.
• You will ensure compliance with best practice and focus on continually improving users’ experience.
• Ensure Pancreatic Cancer Action benefits from integrating our CRM and other software into the website.
• Ensure that content is regularly reviewed and updated, and new content is added to the site regularly (blogs, news etc.).

• Develop and implement SEO strategies to improve organic search rankings and drive website traffic.
• Conduct keyword research, on-page optimisation and technical SEO audits.
• Monitor, analyse and report on SEO performance.

• This is a vital and rapidly growing area for the charity, and this role will manage all paid-for digital marketing, including lead generation and acquisition (Meta, Google, etc.).
• Create advertising campaigns and ensure effective tracking, monitoring, improvements, evaluation, and reporting of campaigns.
• Oversee our Google Ads grant (PPC) and (CRO) Google Tag Manager.
• Manage our main Google Ads account and launch Search, Display, and You Tube advertising for…