Product Marketing Manager SaaS​/Fintech

Jade Road Consulting are partnering with a rapidly scaling Accounting Software company that has doubled in size every year since launch. With an ambitious FY26 growth strategy underway, they’re now looking to expand their Product Marketing function, seeking experienced practitioners who can drive the product agenda.

We’re looking for a Product Marketing Manager to join and strengthen our growing product marketing function. Having already begun the journey with Product Marketing, we’re now investing further to build out this critical capability as the business continues to scale.

This role offers a rare opportunity to join a high-growth SaaS company at a pivotal moment, helping to shape and evolve how we take our product to market, positioning, segmentation, go‑to‑market strategy, vertical focus, and enablement. You’ll work closely with product, sales, and marketing to turn strong foundations into a world‑class product marketing engine.

You’ll be both a strategic thinker and a hands‑on doer, someone who enjoys building, refining, and scaling, thrives on cross‑functional collaboration, and is motivated by driving meaningful commercial impact.

• Product
  
  Collaboration:
  
  Partner closely with the wider Product Management team to ensure a range of exciting new features and product UX are clearly positioned, expertly launched, and aligned to market needs.
• Positioning & Messaging: Own and develop clear, differentiated product positioning and messaging frameworks across vertical markets and use cases. Translate technical functionality into compelling business value that resonates with the buying committee.
• Go-to-Market Strategy: Lead cross‑functional GTM planning for new features, products, and vertical propositions. Ensure launches are tightly aligned across product, sales, customer success, and marketing.
• Buyer Insight & Personas: Develop and maintain detailed buyer personas and buying journey insights. Focus on the decision‑making unit - CFOs, Finance Directors, COOs, and influencers.
• Vertical Market Strategy: Define and refine messaging, proof points, and GTM materials for each of core vertical. Collaborate with demand generation to ensure vertical campaigns are targeted and effective.
• Sales Enablement: Partner with the enablement team to provide the product side of sales readiness. Create and manage assets such as battle cards, pitch decks, competitor comparisons, objection‑handling guides, and value‑based narratives.
• Market & Competitive Intelligence: Gather and share actionable insights from customer conversations, win/loss data, competitor research, and industry trends to inform positioning, GTM strategy, and roadmap decisions.
• Function Development
  :
  Lay the foundations for a scalable product marketing function. Develop a roadmap for future hiring and capability building as the company continues to grow.

• Experience: proven experience of product marketing experience in B2B SaaS, ideally in mid‑market or enterprise sales‑led environments. Previous experience launching new products and leading vertical GTM motions is essential.
• Buyer Centric: Deep understanding of B2B buyer dynamics and the ability to craft compelling narratives that address different roles in the buying committee.
• GTM Expertise: A track record of leading successful go‑to‑market campaigns from planning through execution, working across cross‑functional teams.
• Commercial Acumen: Strong commercial mindset with the ability to support pricing strategy, value exchange discussions, and positioning that drives pipeline conversion.
• Sales Alignment: Experience partnering closely with sales and enablement teams to create effective tools and training that improve win rates and competitive performance.
• Strategic & Hands On: A player‑coach mentality capable of operating at a strategic level, while rolling up sleeves to execute messaging, write materials, or deliver a launch.
• Exceptional Communicator: Excellent writing, storytelling, and presentation skills capable of producing compelling collateral, clear frameworks, and high‑impact sales tools.
• Analytical & Insight Led: Comfortable with both qualitative and quantitative research. Able to turn insights into actions that improve GTM outcomes.
• Tools & Tech: Experience with tools like Hub Spot, Gong or Attention, Product board, Crayon, Asana, Confluence, Miro and Pendo is a plus.