PPC Strategist

Central Employment are working in partnership with an established and expanding digital agency, as they look to appoint a PPC Strategist, joining there Marketing team in County Durham. Hybrid role, 3 days in office Durham based studio You will have a keen eye for detail and be passionate about your work, working alongside other developers, designers & marketing specialists, embracing challenges for successful clients.

Working as part of a team at a unique creative, digital and web agency, you'll be working with the latest technologies and techniques to provide real-world result-driven solutions. This role is predominantly based around the Google and Microsoft Ads platform. Responsibilities:
Create, manage and optimise results focused Google and Microsoft Ad campaigns Develop a strong understanding of the customers' brand and goals Create and implement audience targeting strategies Communicate results, changes and enhancements with customers Run A/B split testing to create more effective ads Communicate client campaign performance, insights through regular reports Conduct in-depth keyword research to identify opportunities Experience required: 3 yrs managing Google Ad campaigns, ideally from within a digital agency setting A proven track record in achieving results, ROI through cutting edge Google Ads campaigns Specialist in Google Ads campaign set, optimisation and reporting Excellent presentation and communication skills Strong understanding of key analytical tools such as GA4 and Google Analytics First class client facing skills and abilities Data driven mind-set