Interim Performance Marketing Lead; Ecommerce

Interim Performance Marketing Lead (Ecommerce & Growth) 6 days ago Be among the first 25 applicants Global Recruitment Advisor in D2C across sports, outdoor, fashion & luxury at Mac Gregor Black

Do you enjoy leading performance marketing while staying close to execution
?

Are you motivated by owning paid performance outcomes and seeing a direct impact on revenue and growth?

Do you thrive in a player–manager role
, balancing hands‑on optimisation with leadership of a high‑performing team?

Mac Gregor Black is Funeral with a high‑growth consumer brand to appoint an Interim Performance Marketing Lead (Ecommerce & Growth) to cover a maternity leave period. This hybrid role requires 1–2 days onsite in Glasgow
.

This role is performance‑led and delivery‑focused
, with clear ownership of paid media, acquisition efficiency and trading performance across DTC and marketplaces
. You will lead a права performance marketing team of about 7, ensuring momentum, clarity and consistency during this critical period.

You will work closely with senior leadership, ecommerce and creative teamsของ to optimise performance channels, make them measurable and deliver against commercial targets.

• Lead and support a performance marketing team
  , setting priorities, reviewing output and ensuring consistent delivery against KPIs.
• Own day‑to‑day and weekly performance trading
  , including budget pacing and optimisation possessing Meta, Google Ads, Tik Tok Shop and Amazon.
• Drive continual optimisation of ROAS, CAC, ACOS and spend efficiency
  .
• Lead performance testing roadmaps across creative, audiences, formats and messaging
  .
• Partner closely with creative and content teams to ensure assets are performance‑led and conversion‑focused
  .
• Support trading performance across DTC and marketplaces
  , aligning paid activity with key commercial moments.
• Collaborate with Ecommerce teams to support CRO, onsite conversion and funnel optimisation
  .
• Own performance reporting and insights, translating data into clear actions and recommendations for senior stakeholders.
• Work closely with agencies and partners to ensure delivery against agreed KPIs.
• Support UGC and creator activity that feeds directly into paid performance.
• Maintain strong channel hygiene, structure and governance across all paid platforms.

• Proven experience operating at Senior Performance Marketing Manager / Performance Lead level within a DTC or ecommerce‑led consumer brand.
• Demonstrable experience leading a performance marketing team (c.5–8 people) while remaining hands‑on in delivery.
• Strong hands‑on experience across paid social, paid search and performance‑led growth channels Fas
  .
• Commercial mindset with confidence owning budgets, targets and efficiency metrics.
• Data‑driven, organised and comfortable working at pace in a fast‑moving environment.
• Collaborative operator who works well cross‑functionally with ecommerce, creative and finance teams.
• Experience with Tik Tok Shop and/or Amazon is highly desirable.

• Take ownership of performance marketing during a critical maternity cover period
  .
• Work with a growing, ambitious consumer brand.
• Make a direct commercial impact from day one.
• Join a fast‑moving, supportive and performance‑driven team.

Please contact Gabby Zachrisson  more information.

• Seniority level:
  Mid‑Senior level
• Employment type:
  
  Full‑time
• Job function:
  Marketing
• Industries:
  Retail and Retail Apparel and Fashion