CRO Manager

Role OVO-View

Team:
Marketing (Direct to Consumer)

Location:

Hub Based - Hybrid for all

Salary banding: £63,000 - £75,000

Experience:

Senior Mid-Level

Working pattern:
Full-Time

Reporting to:
Head of D2C

Sponsorship:
Unfortunately we are unable to offer sponsorship for this role.

Tactical, analytical, strategic

Collaborative, customer-centric, proactive

Depending on the needs of your business area, we expect hub based people to be in the office at least once a week, and to go to OVO Connection events in-person.

You’ll be assigned to the closest one of our three hub offices, Bristol, Glasgow, or London; unless your role requires field-based work. Each hub has accessible spaces to park your laptop, is designed to inspire people, help them connect and bring big ideas to life.

At OVO, we are on a mission to solve one of humanity's biggest challenges, the climate crisis. And we know it takes all of us to change the world. That's why we need diverse people from all abilities, gender identities, ethnicities, ages, sexual orientations, life experiences and backgrounds to join us.

Everything we do here spins around Plan Zero. So, naturally, the team you’ll be joining plays a gigantic role in making that happen. Here’s how:

• Joining the Direct to Consumer team, you’ll own the optimisation of our interest-to-purchase customer journeys, making it easier for customers to join and renew their commitment to a greener future with OVO. Your work driving sustainable growth and removing friction from our funnels ensures we can scale our collective impact, helping us deliver on our Plan Zero goal.

We are looking for a highly analytical CRO Manager (Conversion Rate Optimisation) to bridge the gap between our Marketing and Product teams.

Your mission is to own the optimisation of OVO’s interest-to-purchase customer journeys, for acquisition, cross sell and renewals (across Web, App and Agents), using a measured and strategic approach to optimising conversion rate. You will focus on incrementality, personalisation, and behavioural economics to drive sustainable growth through, and remove friction from, our purchase funnels.

• End-to-end strategy:
  Map complete customer funnels across multiple journey types, from ad creative to final thank-you page, identifying and prioritising friction points for testing.
• Hands-on customer journey testing:
  Build, launch, and manage multivariate tests across the customer journey using either tools like Optimizely, or by working with relevant product stakeholders.
• Marketing testing plans:
  Collaborate with paid media team / agency to align ad testing strategies and bespoke landing page experiments.
• Deep-Dive Analytics:
  Going beyond the surface win/fail, you’ll use analytics tools such as Mix Panel and GA4 to track, analyse and understand test results.
• Statistical rigor:
  Your knowledge will enable you to define sample sizes and significance levels to ensure every test result is valid and reproducible.
• Post-test analysis:
  Translate raw data into insights, explaining why it influenced user behavior and what that means for future strategy.
• Cross-Functional collaboration:
  
  develop and nurture strong relationships across different disciplines, including product, tech, UX, brand, creative and marketing.

• …are obsessed with numbers. You understand the difference between correlation and causation and can spot a "false positive" from a mile away.
• …come from a testing background. You’ll have 4+ years in a CRO, growth, or analytical role with a proven track record of growing funnel conversion rate.
• …have a full-stack understanding. You understand how a Facebook Pixel works just as well as you understand a checkout API.
• …are a great communicator. You’ll be as comfortable creating test performance dashboards, talking with tech colleagues or presenting results back to senior leadership.
• …take a proactive approach. You take pride in identifying areas of opportunity and working with stakeholders to execute your testing…