Digital Marketing Executive

Role:
Digital Marketing Executive

Place of Work: Glasgow, City Centre

Contract Type: Permanent, 35 hours

Working Hours: Monday – Friday, 9am – 5pm.

Jones Whyte is proud to have been recognised as the Scottish Top Employer of the Year at The Herald and s1jobs Top Employer Awards 2025. This award reflects our commitment to creating a workplace where people thrive — one that values career development, wellbeing, inclusivity, innovation, and community impact. As a firm, we’re dedicated to fostering an environment where every team member feels supported, empowered, and part of something meaningful.

As we expand, we’re looking for a talented individual to play a pivotal role in our Marketing department’s success. This is your chance to shine, bring your expertise, and grow alongside a company that’s invested in your development. We value innovation, independence, and accountability — and we’ll empower you to make a real impact.

This role offers a creative and technically minded Digital Marketing Executive to support the delivery of our digital strategy. This role blends creativity with analytics and suits someone motivated by measurable results. You will manage organic social media, support SEO and website optimisation, create engaging content, deliver email campaigns, and help grow our podcast.

Working closely with the rest of the marketing team, you will drive engagement and quality leads for all practice areas led through data‑led decisions. You will be empowered to work independently, spot opportunities for improvement, while still having direct support from the Head of Marketing, Digital Marketing Manager, and Digital Marketing Specialist. The wider Marketing Team also consists of a Marketing Executive, Graphic Designer and a UI/UX Designer & Developer who provide assistance where needed.

This is a great opportunity for someone to advance their digital marketing career and to develop their skills in a professional services environment.

The role offers hybrid working with 3 days in the Glasgow office, upon completion of office‑based training.

Support search performance through keyword research, on‑page optimisation and PPC keyword hygiene. This includes identifying and prioritising keyword opportunities based on search intent and competition, conducting competitor analysis, and mapping keywords to relevant pages and content.

Optimise on‑page elements including metadata, headings, content structure, images and internal linking to improve visibility, rankings and click‑through rates. Monitor keyword performance and support paid search activity through regular negative keyword audits, working closely with the Digital Marketing Manager and using industry‑standard SEO tools.

Research, write and publish high‑quality, SEO‑optimised content that supports traffic growth, engagement and lead generation. This includes blog content, case studies and knowledge‑led pieces written in clear, accessible English. Work closely with the Digital Marketing Manager, fee earners and partners to plan content in advance, extract expertise, respond to legal developments and showcase successful client outcomes. Ensure all content is well‑structured, search‑optimised, on‑brand and effectively repurposed across relevant channels.

Monitor and analyse our website, SEO and competitor performance using tools such as Google Analytics (GA4) and industry‑standard SEO platforms, tracking user behaviour, conversions, keyword rankings, organic visibility and backlink profiles. Translate performance data into clear insights and recommendations, contributing to benchmarking against competitors and supporting informed decision‑making across the marketing team and senior stakeholders.

Supporting wider digital marketing activity across multiple channels, contributing to brand visibility, audience engagement, and lead generation. This will include:

• Podcast support:
  Assisting with podcast planning and content scheduling, briefing internal and external guests, supporting recording logistics, and publishing…