CRM Executive

CRM Executive – Glasgow (Hybrid)

Location: Glasgow (Hybrid) –
Salary: £30,000‑35,000 per annum.

About the role: We’re looking for a highly motivated CRM Executive to join our fast‑growing CRM & Lifecycle Marketing team. This role is ideal for someone passionate about email marketing, customer engagement, and data‑driven decision making. You will support planning, creation and optimisation of CRM campaigns across email, SMS and direct mail, working closely with marketing, product and analytics teams to deliver lifecycle communications that improve customer retention, engagement and overall experience.

• Build, test and deploy CRM campaigns across email, SMS & direct mail.
• Assist in creating automated customer journeys such as onboarding, reorder, anti‑churn & win‑back flows.
• Ensure campaigns are accurately targeted and delivered on time.
• Work with CRM and data tools such as Braze, Mailjet & Looker; create and maintain customer segments, lists, suppression groups and subscription preferences.
• Support A/B testing across subject lines, content, segmentation and send times.
• Use analytics tools, marketing platforms and CRM dashboards to monitor performance; track and report on KPIs such as open rate, click‑through rate, conversion rate and revenue.
• Help deliver regular performance reports to the wider team and use Excel for analysis, segmentation and QA.
• Collaborate with content, design, clinical and marketing teams to ensure CRM content is consistent, compliant and brand‑aligned.
• Support ad‑hoc tasks such as copy updates, basic image amendments and campaign QA.
• Contribute ideas for improving customer journeys using data and insights; participate in building and maintaining a structured testing roadmap; review campaign results and share learnings.

• A degree in Business, Marketing or a related field is preferred.
• Prior experience using email marketing or CRM platforms such as Mailchimp, Klaviyo, Braze, Hub Spot or similar.
• Strong analytical skills and confidence working with data.
• Good working knowledge of Excel (vlookups, pivot tables are a plus).
• Understanding of customer lifecycle marketing and basic segmentation principles.
• Familiarity with HTML for email editing is beneficial but not required.

• Highly organised with strong attention to detail.
• A proactive, positive attitude with a willingness to learn.
• Ability to manage multiple tasks and meet deadlines.
• Strong written communication skills and an interest in copy/email content.
• Comfortable working cross‑functionally with design, content, clinical and data teams.
• A multi‑lingual candidate would be a bonus, but is not required.

• Experience with A/B testing.
• Exposure to analytics tools or dashboards (GA4, Looker Studio).

We are unable to offer sponsorship for this position. All applicants must have the right to work in the UK at the time of application.

• 33 days of holiday (inclusive of bank holidays) plus 1 day after 2 years of service, up to 5 extra days.
• Extra day off for your birthday.
• Company share scheme.
• Bupa Private Healthcare.
• Income protection.
• Cycle to work scheme.
• My Gym discounts.
• Enhanced company pension scheme.
• Quarterly team training and social budget.
• Enhanced maternity and paternity leave.
• Rewarding bonus incentive scheme.
• 24/7 helpline for physical and mental health support, counselling and other wellbeing resources.
• Love2
  
  Shop discount.
• Hybrid working.

Fresh fruit and a free coffee machine are provided as office extras.

Founded in 2015, we started as a small pharmacy with big dreams and now trust over 3000 patients per day to receive their medication safely and on time. We’re always on the lookout for talent. If you’re passionate about making lives easier, we’d love to hear from you. Join us on our journey to create affordable health solutions. Your journey towards creating impactful experiences in the healthcare industry starts here.

Ready to make a difference? Apply now!

Simple Online Healthcare is proud to be an Equal Opportunity Employer.