Social Media Manager

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain and are constantly expanding and evolving.

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us to facilitate and execute Betway’s social media strategy across the Mexico and LATAM region, driving brand engagement, customer acquisition, and retention through compelling content and campaigns focused on popular sports (NFL, NBA, Soccer, MLB, Tennis) and casino offerings. This role will be pivotal in shaping Betway’s voice and presence across platforms, ensuring alignment with brand values and regulatory standards.

At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

As a Social Media Manager
, you’ll be at the heart of our digital presence - bringing the biggest sporting and cultural moments to life across our platforms. You’ll shape how fans experience Betway online, ensuring our voice is bold, engaging, and always ahead of the game.

We require a dynamic, innovative and driven candidate, who is a sports guru capable of cementing us as a thought leader in the industry. The perfect candidate will also understand the casino product and be able to turn insights into actions and identify key opportunities to amplify Betway’s presence.

Betway has a roster of global ambassadors and partnerships that you will be working closely with.

As part of your role, your responsibilities will include:

• Strategic leadership across all social media platform
• Implementing the global social media strategy across sports and casino verticals
• Assisting the Head of Social in expanding Super Group’s social ecosystem
• Aligning content and campaigns with broader marketing goals and brand positioning
• Content & campaign management – utilising productivity tools and smart planning to deliver relevant, timely and engaging content including the monthly grid of content
• Boosting and paid campaign support to achieve business objectives and KPIs
• Curating and scheduling high-impact content across all platforms (Meta, Snapchat, X, Tik Tok, You Tube)
• Collaborating with design and wider social media teams to produce engaging multimedia assets
• Leading real-time and reactive coverage of major sporting events and cultural moments.
• Community Management – Daily ‘fan-first’, human approach to solving problems and nurturing our audience. Working with the Customer Service team to enable an efficient system to resolve issues fast
• Reporting and tracking KPIs – Collecting and analysing performance data to optimise the strategy for maximum performance. Providing actionable recommendations based on insights and expertise
• Stakeholder collaboration with global teams
• Brand Guardian – working closely with the Compliance and Legal teams to ensure that output is always compliant with the relevant responsible gaming standards
• Developing influencer marketing strategies and content - Liaising with influencers, partnerships and external agencies
• Maintaining brand values, tone of voice and consistency across all social media channels
• Always upholding and protecting Betway’s brand integrity
• Amplifying communication around brand activations, events, sponsor ships, and key initiatives across social media channels for audiences in Mexico and LATAM
• Adapting global brand concepts and tailor them for Spanish‑speaking audiences—primarily…