Assistant Vice President, Marketing & Communications

Job Title

Assistant Vice President, Marketing & Communications

Clayton State University

Regular

Full-Time

293290

Located in Morrow, Georgia, Clayton State University is roughly 15 miles southeast of downtown Atlanta. The university offers employees an adaptable, collaborative environment that fosters professional and personal development.

The university is committed to having a positive impact on the State of Georgia and beyond by serving students and the community through broadening access to high quality education and advancing workforce development. Clayton State offers multiple certificates, Associate's, Bachelor's, and Master's Degree programs, which currently enroll over 5,500 students in challenging campus and online courses.

Clayton State's main campus is situated on 214 beautiful acres in a lakeside setting just minutes from downtown Atlanta, making access to the vibrant metropolitan area swift. The Atlanta‑Journal Constitution has named the university a Top Workplace in Atlanta for six consecutive years. The Chronicle of Higher Education also named Clayton State one of 79 higher education institutions across the nation in its list of 2017 Great Colleges to Work For.

Clayton State University is seeking an experienced, multi‑talented professional to join our team as an intellectually curious, strategic thinker who understands the complexity of higher education and its evolving landscape. The successful candidate will have a broad range of experience in Marketing and Communications and will need to demonstrate a deep understanding of enrollment marketing in a Higher Education setting. The ideal candidate will have a positive attitude and an active, forward‑thinking perspective, characterized by ethical practices, a commitment to flexibility, intrinsic motivation, and collaboration.

This position will report to the Vice President of Enrollment, Marketing & Student Success (VPEM&SS) and have a dotted line relationship with the President's office.

The AVP will serve as the university's lead marketing and communications officer, providing strategic oversight of several aspects of brand management, institutional positioning, market visibility, and Strategic Plan efforts. As the lead marketer, I develop and implement integrated strategies for brand identity, advertising, enrollment marketing, and visual and digital communications to strengthen the university's brand and reputation. In addition, the AVP will be responsible for internal and external communications, media and public relations, crisis communication, and digital content strategy.

The AVP ensures that the university's messaging is consistent and aligned with institutional priorities across key audiences and platforms.

This position is a member of the President's Extended Cabinet and collaborates closely with Enrollment and Cabinet‑level leadership, faculty, and staff to advance the institution's mission and vision, strategic goals, and strategic enrollment plans.

• The AVP will inspire a culture of collegiality, professionalism, and collaboration within the departments under their supervision and across campus.
• Plan, develop, and execute a comprehensive marketing and communications strategy that supports the overall mission and objectives of Clayton State University. This will include oversight of visual strategy, multimedia relations (including videography and photography), website, graphic design, social media platforms, digital content, media relations, and internal communication (i.e., Loch Net, etc.)
• Serves as the University's primary media contact and chief spokesperson, when appropriate.
• Assist with strategic initiatives and projects inside or alongside the Presidential Office.
• Envisions, develops, and implements a successful university‑wide marketing and communications strategy aligned with CSU's strategic plan and strategic enrollment goals.
• Assess, manage, and lead a high‑performing team of professionals in marketing, communication, design, media relations, crisis, and digital communications strategy deployment.
• Integrate University Marketing and…