Marketing Communications Manager

Foodmate, a Duravant Company provided pay range

This range is provided by Foodmate, a Duravant Company. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$80,000.00/yr - $/yr

Direct message the job poster from Foodmate, a Duravant Company

Duravant is a global engineered equipment company with an over 100-year operating history. Through our portfolio of operating companies, we deliver trusted end-to-end process solutions for customers and partners through engineering and integration expertise, project management and operational excellence. With worldwide sales distribution and service networks we provide immediate and lifetime aftermarket support to all the markets we serve in the food processing, packaging and material handling sectors.

Duravant’s market-leading brands are synonymous with innovation, durability and reliability.

The Marketing Communications Manager is responsible for developing and executing strategic marketing communications initiatives that align with business objectives and drive measurable growth and ROI for the Protein Processing Group and its brands. This position directs the development of content and marketing programs that support the entire lifecycle from lead generation to customer acquisition. The Marketing Communications Manager oversees multi-channel marketing campaigns including trade shows and events, digital and email campaigns, ABM programs, advertising, PR, web and social media communications and content.

The role collaborates closely with sales, product management, and lifecycle services teams to support the company’s strategic priorities.

• Develop the company’s marketing communications plan and manage its execution by aligning tools, channels, and messaging into a coordinated set of actions that achieves the company’s revenue and growth goals in its targeted end markets, customer segments, and regions.
• Ensure alignment of all marketing communications with corporate branding strategy and design standards.
• Monitor and review effectiveness and return on investment of various marketing communications channels, campaigns and promotions.

• Lead the development of compelling content for customer stories, website, email campaigns, social media, and sales enablement materials (brochures, presentations, videos, photography, and other mar com assets).
• Develop and manage marketing content calendar.
• Oversee PR and advertising.
• Manage the marketing events including planning, logistics coordination and on-site execution for industry trade shows. Work closely with Corporate and Operating Group Tradeshow Coordinator(s) to ensure alignment on strategy and messaging.
• Support new product commercialization by developing marketing materials, sales tools, training materials and promotional campaigns.
• Collaborate with human resources to support employee communications to ensure a climate (internal branding) that attracts, retains, and motivates top quality talent. Develop content for company employee communication app “Equip’d.”
• Utilize design tools such as Photoshop, Illustrator, and Indesign to support internal and external graphics design resources as needed.

• Plan, develop and execute demand-generation campaigns featuring targeted e‑mail marketing, webinars, and other digital communications and promotions to generate Marketing Qualified Leads for sales. Create lead engagement and nurturing programs to support opportunities moving through the sales pipeline.
• Establish lead scoring and tracking metrics.
• Manage website optimization, social media sites, SEO/SEM campaigns.
• Manage company social media channels and consistently deliver new relevant content to audiences.
• Track and report on campaign analytics using mar tech tools such as Marketo, Salesforce and Showpad.

• Identify and drive marketing actions and campaigns targeting new verticals and customers.
• Conduct…