Paid Search Manager

A global agriculture-focused organization that supports growers with a mix of farm inputs and services designed to help crops perform better and stay protected. They work across major farming regions and collaborate with partners throughout the agricultural supply chain.

Start Date: Mid-March
Length: 6 months with opportunity to extend
Hourly Rate: $55
Location: Remote, CST & EST time zones preferred
Hours: 40 hours/week

We are seeking a Paid Search Manager to support the day-to-day execution and optimization of our paid search programs. This role is 100% hands-on-keyboard and will focus on campaign management, ongoing optimization, and performance delivery across search platforms.

The Paid Search Manager will work under the direction of the Bayer Search Lead and receive day-to-day guidance and mentorship from the Senior Paid Search Manager. This role is ideal for a strong executor who is detail-oriented, performance-driven, and eager to deepen their paid search expertise within a structured, collaborative environment.

• Build, manage, and optimize paid search campaigns.
• Execute campaign launches, optimizations, and updates based on strategic direction and testing plans.
• Manage keywords, ad copy, extensions, audiences, and bid strategy conversions and conversion values to drive performance.
• Monitor budgets, pacing, and delivery to ensure campaigns run efficiently and accurately.
• Support testing initiatives and ensure learnings are documented and applied.
• Ensure campaigns follow established account structures, naming conventions, and paid search best practices including taxonomy.
• Maintain a high level of attention to detail to avoid errors and ensure clean execution.
• Provides hands on keyboard and day-to-day management of paid search campaigns. (Performance analysis, health checks and campaign management, restructuring, trafficking & optimization)
• Pull and maintain regular performance reports with accuracy and consistency.
• Analyze campaign data to understand what’s driving results and where improvements can be made.
• Support deeper performance reviews by providing clean data, insights, and observations.
• Grow and optimize keyword portfolio through rapid testing: data analysis, bid strategy, audience / product, ad copy, landing page, etc.
• Audit campaigns regularly to ensure strategic alignment and technical excellence. (bidding, ad copy, extensions, tracking, taxonomy)
• Develop and maintain robust negative keyword lists and segmentation strategies across brands.
• Testing in support of Incremental tROAS & smart bidding goals.
• Prepare and present performance reports and opportunity discussions with marketing leadership.
• Work with Google, Microsoft, and Search Ads 360 vendor teams to ensure PPC program objectives are met, troubleshoot issues and stay informed of new capabilities for program optimization.
• Experience with value-based bidding and optimization
• Expertise in Excel is a must. (vlookup, pivot tables, data visualization)
• Able to work across channels with Programmatic and Paid Social to find opportunities to improve search accounts.

• 4+ years of hands-on experience managing paid search campaigns.
• Experience managing search campaigns and bid strategies in enterprise level platforms like Search Ads 360, Kenshoo, or Marin.
• Strong understanding of paid search fundamentals including keywords, match types, bidding, and ad formats.
• Comfortable working in a fast-paced, performance-driven environment.
• Highly organized with strong attention to detail.
• Proactive in their recommendations for paid search to improve the consumer search experience.

• Adobe Analytics, Adobe Target, & Google Analytics experience.
• Ag industry knowledge is a plus. If not, curiosity is a MUST! Ideally you must have a genuine desire to dig into data and a willingness to learn a new industry that is complex and rewarding season after season.

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