Director of Sales & Marketing

Property Description

Barnsley Resort is a luxury destination located in the beautiful foothills of the Blue Ridge Mountains in Georgia, offering a unique and enchanting work environment for those seeking a fulfilling career in hospitality. As a job applicant, joining the team at Barnsley Resort means being part of a renowned property known for its stunning scenery, unparalleled amenities, and exceptional service. The resort offers a range of employment opportunities, from guest services to culinary, spa, and outdoor recreation, providing a diverse and rewarding career path.

Barnsley Resort is committed to creating a welcoming and inclusive work culture that values teamwork, creativity, and outstanding guest experiences. Employees can expect to work in a serene and idyllic setting, where they can showcase their skills, grow their career, and be part of a team that delivers extraordinary experiences to guests. Joining the team at Barnsley Resort presents a unique opportunity to be part of a world-class resort that offers an unparalleled experience for both guests and team members alike.

Are you a dynamic, results-driven sales and marketing professional with a passion for hospitality? Join our team as Director of Sales & Marketing and lead strategies that drive revenue, grow market share, and elevate our brand presence. This is an exciting opportunity to make a lasting impact and shape the commercial success of our resort.

In this role, you’ll develop and execute creative, data-driven sales and marketing strategies that attract new guests, strengthen community relationships, and showcase our resort’s unique offerings. You’ll lead a talented team, inspire innovation, and collaborate closely with property and ownership leadership to deliver outstanding results.

The Director of Sales and Marketing has direct oversight and leadership of the sales operation and marketing initiatives of the resort. With leading the Commercial efforts of the resort, the DOSM has a primary responsibility to maximize profit by effectively leading sales, service, and marketing team members of the department, coordinating sales and marketing budget, , creating and executing effective marketing strategies and campaigns that support all sales, and overseeing group and transient sales.

Additional responsibilities include maintaining effective involvement with key community organizations, upholding key relationships with previous clients, and maintaining customer satisfaction as the driving philosophy of the business.

• Lead all resort sales and marketing efforts, aligning strategies with financial and brand goals.
• Develop and implement annual sales and marketing plans, budgets, and forecasts.
• Direct group, transient, and catering sales to achieve revenue and market share objectives.
• Oversee digital, social, and traditional marketing campaigns that highlight the resort’s brand and guest experience.
• Analyze performance data (STR, P&L, Travel Click, etc.) and adapt strategies to maximize ROI.
• Build and maintain client, community, and industry partnerships to generate business growth.
• Coach, motivate, and develop a high-performing sales and marketing team.
• Collaborate with property leadership on pricing, promotions, and brand storytelling.
• Ensure compliance with brand standards and deliver exceptional guest experiences.

• Bachelor’s degree or equivalent experience.
• 5+ years of progressive resort or hotel sales experience, including 2+ years in a leadership role.
• Independent resort experience and familiarity with luxury/leisure markets strongly preferred.
• Extremely creative and able to tailor strategies for unique destinations.
• Advanced marketing knowledge and experience managing multi-channel campaigns a plus.
• Strong leadership, communication, and negotiation skills.
• Proficiency in Microsoft Office and CRM systems (Delphi preferred).
• Ability to analyze data, forecast revenue, and develop actionable plans.
• In-office, on-property presence required—five days per week.

Davidson Hospitality Group is an award-winning, full-service hospitality management company overseeing hotels, restaurants, dining and…