Route Sales Trainer Georgetown, TX
Listed on 2026-01-12
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Sales
Business Development
Route Sales Trainer job at Bimbo Bakeries USA. Georgetown, TX.
Have you ever enjoyed Arnold, Brownberry or Oroweat bread? A Thomas’ English muffin or bagel? Or perhaps snacked on a Sara Lee, Entenmann’s or Marinela cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons To Work At Bimbo Bakeries USA- Salary Range: $53,000 - $68,900
- Annual Bonus Eligibility
- Comprehensive Benefits Package
- Paid Time Off
- 401k & Company Match
The Route Sales Trainer (RST) is responsible for achieving people, sales, freshness, and brand growth by leading the execution of DSD Excellence. The RST will support critical market sales initiatives through implementing and overseeing a structured and comprehensive onboarding and training process to develop Route Sales Professionals (RSPs), Independent Business Partners (IBPs), Merchandisers, and 3rd party temporary help, here on out referred to as the frontline.
The RST will be responsible to ensure that the processes demonstrate the vision of Bimbo Bakeries USA (BBU).
- Embrace, embody, and lead DSDE best practices and act upon the vision and values of BBU.
- Exemplify the characteristics of BBU and its brands and extend those brand values through daily activities and leadership in the workplace.
- Foster an atmosphere of continuous improvement to include the development of self, teams, and work processes that result in constructive change.
- Support achievement of zero workplace injuries by following and coaching all BBU safety principles and beliefs within the Grupo Bimbo (GB) safety platform.
- Lead and develop the frontline team through structured onboarding and coaching processes, utilizing the proven best practices of BBU.
- Ensure new members of the frontline are adept in the foundational capabilities required to perform the RSP or IBP role.
- Evaluate new members of the frontline’s performance to ensure onboarding and training is completed in an efficient and timely manner.
- Responsible for route coverage for unplanned vacancies to limit frontline leaders from leaving their tours.
- Other duties as assigned.
- Coach and orientate the frontline on planning and ordering utilizing the Intelligent Ordering Network (ION).
- Engage with frontline to establish and ensure proper route sales activities.
- Maximize the efficiencies of the frontline through instilling BBU’s proven best practices for route sales activities, including distribution, promotional execution, and in‑store selling.
- Develop the frontline’s selling capabilities through training or orientating, coaching, mentoring, and performance feedback.
- Ensure the frontline utilize a data‑driven mindset to evaluate and sell towards secondary displays.
- Disseminates expertise in connecting with store decision makers for secondary display reach.
- Lead consistent execution of the DSDE World‑Class principles in the market and in the sales centers, always operating as a brand steward.
- Coach DSDE standards to ensure adherence to brand and store guidelines.
- Ensure secondary display opportunities are executed and maintained, utilizing the DSDE World‑Class principles.
- Ability to engage and inspire frontline to pursue the BBU vision for growth.
- Ability to train or orientate, and mentor new and veteran frontline members.
- Ability to empower and involve the frontline in planning and decision making.
- Ability to engage and develop others through coaching.
- Ability to adapt to new technology and processes.
- Ability to support established objectives, checkpoints, and timelines to meet onboarding expectations.
- Ability to effectively lead process…
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