Digital Media & Brand Engagement Specialist

Georgetown Plant - Georgetown, TX 78626 Overview Position Type:
Full Time Education Level:
High School Digital Media & Brand Engagement Specialist

If you have ever wondered what owning your own business is like, just ask an Employee Owner of Chatsworth Products (CPI). Better yet, become one!

CPI has an immediate need for a Digital Media and Brand Engagement Specialist. As a Digital Media and Brand Engagement Specialist, you will occupy a key role in working with and for a company that builds the physical infrastructure that powers, protects, and secures the world’s digital technology.

Chatsworth Products is seeking a creative, energetic, and tech‑curious Digital Media & Brand Engagement Specialist to help define and elevate how our brand shows up across social platforms. This entry‑level, hybrid position, based near our Georgetown and Round Rock TX offices, is ideal for someone who loves video, storytelling, and staying on top of digital trends.

You will serve as one of CPI’s on‑camera brand voices, capturing real‑time stories, interviewing Product Managers and Subject Matter Experts, and creating compelling content that showcases our people, products, and innovations. This role blends social media management, videography, digital strategy, and influencer‑style presence.

If you’re excited by the idea of bringing technology to life through content, this is your opportunity to make a powerful impact.

• Execute CPI’s social media strategy, aligning content to defined campaigns, messaging priorities, and editorial direction across Linked In, You Tube, Tik Tok, Instagram, X, CPI’s blog, and emerging platforms.
• Plan, script, schedule, and publish content aligned to campaigns, launches, industry trends and brand initiatives.
• Assist with blog content planning and execution, including topic research, coordinating contributions, CMS uploads, and ongoing collaboration with the Content Manager.
• Track and report monthly analytics, offering insights and recommendations.
• Monitor comments, trends, industry news, and competitor activity to keep content fresh.
• Lead real‑time engagement and responding, tagging, and participating in relevant conversations.
• Make CPI visible, human, and consistent across digital channels.

• Capture real‑time video content featuring products, demos, engineering stories, and manufacturing insights.
• Film and conduct interviews with Product Managers, SMEs, and internal leaders.
• Produce short‑form, social‑optimized videos (Reels, Tik Toks, You Tube Shorts, Linked In clips).
• Edit video content, add captions/graphics, and ensure brand consistency.
• Maintain a well‑organized content library of footage, b‑roll, and social assets.

• Support CPI’s digital brand presence through social‑first content, short‑form video, and behind‑the‑scenes storytelling, including selective on‑camera participation as appropriate.
• Capture short‑form video and visual content that supports campaigns, launches, and ongoing brand storytelling, with emphasis on speed, clarity, and brand alignment over high‑production output.
• Represent CPI at in‑person events, product demonstrations, customer tours, and internal activities.
• Build strong relationships with SMEs to uncover meaningful stories and educational content.

• Stay up to date on ICT, data center, edge, hyperscale, and AI infrastructure trends.
• Support content development through research, social listening, and trend monitoring, providing summarized insights to Content Marketing and Product Marketing.
• Evaluate platform changes, emerging tools, and new content formats.

• Collaborate with Marketing, Product Management, L&D, and Sales on campaigns and storytelling.
• Support creation of complementary content: photography, product clips, animated social assets, snippets for webinars/blogs, etc.
• Help maintain equipment, social kits, and video gear.

• Performs other related duties as assigned by management.

• 1–2 years of experience in social media, videography, digital content creation, or…