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Sales Training Manager, Watches & Jewellery

Job in Genf, Geneva, Switzerland
Listing for: RETAIL Experts
Full Time position
Listed on 2026-01-01
Job specializations:
  • Retail
    Retail & Store Manager
  • Management
    Retail & Store Manager
Salary/Wage Range or Industry Benchmark: 30000 - 80000 CHF Yearly CHF 30000.00 80000.00 YEAR
Job Description & How to Apply Below
Location: Genf

For aniconic Luxury Maison active in the Watch & Jewellery sector, we are

currently seeking for their future International Sales Training Manager.

The Training Manager ensures Corporate Sales

Training and Brand Retail Excellence Standards are consistently met. In this

role, and with the support of the Training network, you are responsible

for managing, developing and executing programs, systems, tools, practices,

measures, and rewards in order to establish a highly sales-driven, customer

focused organization for Retail and Franchised boutiques.

POSITION Content Development

Act as the driving force in the development of the International Sales Training standards for the boutique’s population.

Key Topics
  • sales ceremony;
    Cross-selling methods;

    Remote selling;
Retail systems (Cegid, Salesforce), etc.
  • Ensure that content contributes to teams achieving their Retail KPIs

Create and update the training path for :
Boutique New Hires, Sales Associates, Boutique Managers, Retail Managers, Area Sales Managers, Sales Trainers and Distributors.

Responsibilities

Responsible for the retail onboarding process definition and coordinate the roll out by local retail or HR teams.

Responsible for leading, improving and deploying the corporate retail coaching program for Boutique Managers.

Seminars (on-site or virtual seminars).

Organize regular boutique manager seminars as well as welcome seminars for newcomers.

Create, lead, communicate and organize Retail incentive programs within the Retail and Corporate network.

Lead and execute global Train-the-Trainer (TTT) initiatives about retail and sales specific content to deploy content to regional training network, supporting in-country sales training teams to build robust commercial solutions.

Effectively model and coach training managers in facilitation and training excellence about retail and sales specific content (TTT), including WS.

area sales managers based at the HQ in Geneva

  • Coordinate and organize staff factory visit
  • Coordinate and organize Brand & CRM ambassador seminars
  • Coordinate and follow up on Crime control seminar (Security-Loss Prevention), in collaboration with external partners
  • Training projects
  • Propose, launch and follow-up a customer experience program (Mystery shopping or any related program) in all sales channels
  • Create, monitor and track store visit meetings
  • Participate in the deployment of external partners Training-Learning projects
Management

Monitor the actual training curriculums and programs in the boutique network.

Gather feedback and ensure corporate training identity and processes are up to standards.

  • Show proof of leadership, especially within a matrix environment
  • Develop a formal and informal working relationship with local trainers (WW)
  • Anticipate the future development of team members
  • Promote and show alignment with corporate decisions
  • Be mindful of team member’s well-being and provide a healthy work environment
PROFILE
  • Sales experience in the luxury industry (soft or hard luxury)
  • 5 years of Educating, Training and Coaching experience
  • An understanding of training methodologies and techniques and adult learning principles and practices
  • Strong sales and results orientation (Retail KPIs driven)
  • Strong drive and self-motivation
  • Experience in developing educational training programs
  • Team management experience (local / remote)
  • Strong presentation and coaching skills
  • Strong leadership, creativity and analytical skills
  • Excellent interpersonal, organizational and time management skills
  • Fluency in English and French, other languages highly appreciated

If the prospect of this position motivates you and you can prove that you have the necessary experience and skills in line with our criteria, we would be more than interested in getting to know you through an application including CV and cover letter (certificates and diplomas can follow at a later stage).

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