B2B Marketing Lead

A better internet, where privacy is the default, is possible. Building this better internet might seem daunting or even unthinkable, but at Proton, this is what we do every day.

Proton was founded in 2014 by a group of scientists who met at the European Organization for Nuclear Research (CERN). Our first product,
Proton Mail
, is now the world’s largest encrypted email service. Subsequent Proton products, such as Proton VPN
, Proton Calendar
, and Proton Drive
, give our users full control over how and with whom their data is shared.

Today, Proton makes privacy universally accessible. Journalists from outlets like The Guardian and The New York Times, some of the world’s largest organizations, and people in more than 180 countries have signed up for over 70 million accounts. Our diverse and dynamic team is made up of more than 400 members representing over 40 different nationalities. While we are based in Geneva, Switzerland, we have offices in Zurich, Prague, London, Vilnius, Skopje, Taipei, and many more employees working remotely around the world.

Join one of Europe’s fastest-growing companies to help us solve challenging problems and build new products that will reach hundreds of millions of people. We want to create more than just one of the world’s most impactful tech companies; we want to create a new internet that serves the interests of all people. We need you, your voice, your ideas, and your ambition to make it happen.

We are seeking a highly skilled and experienced B2B Marketing Lead to join our team  a lead in our organization, you will play a crucial role in accelerating revenue growth from the B2B segment. Your focus will be on driving direct revenue and generating high-quality leads for our sales team. You will work closely with cross-functional teams, including Sales, Marketing, and Product, to develop and execute effective marketing strategies that align with our business objectives.

• Develop B2B Product Marketing Strategy:
  Define and execute a comprehensive product marketing strategy for the B2B segment, aligning with the overall company goals. Select target markets, buyer personas, and positioning to maximize revenue growth.
• Go-to-Market Strategy:
  Collaborate with cross-functional teams to create go-to-market plans for new product launches and feature updates. Develop a deep understanding of customer needs and pain points to effectively communicate the value proposition to the target audience.
• Pricing and Packaging:
  Determine competitive pricing strategies and packaging options to drive adoption and revenue growth. Analyze market trends, competitor pricing, and customer feedback to optimize pricing models.
• Lead Generation:
  Develop and implement lead generation programs to generate high-quality leads for the sales team. Utilize various marketing channels such as content marketing, email campaigns, social media, and events to reach target audiences and drive engagement.
• Marketing Budget Allocation:
  Work closely with the Marketing team to allocate budget effectively across different marketing channels. Monitor and optimize campaign performance to ensure maximum ROI.
• Sales Enablement:
  Collaborate with Sales teams to develop sales collateral, presentations, and training materials that effectively communicate the value proposition and competitive differentiation of our B2B products.
• Market and Competitive Analysis:
  Conduct market research and competitive analysis to identify market trends, customer needs, and competitor strategies. Stay updated on industry best practices and emerging trends to drive innovation in our marketing approach.

• Proven experience as a Product Marketing Manager or similar role in the B2B SaaS industry.
• In-depth knowledge of B2B marketing strategies, lead generation, and demand generation.
• Strong analytical skills with the ability to leverage data to drive decision-making and measure marketing effectiveness.
• Excellent communication and presentation skills, with the ability to articulate complex ideas and concepts to both technical and non-technical audiences.
• Ability to collaborate effectively with cross-functional teams…