Commercial Policy and Marketing Manager

We are ISO, the largest developer of International Standards. We bring together experts, to share knowledge and develop standards that provide solutions to global challenges. This is because we believe that great things happen when the world agrees. We have an exciting opportunity at our Central Secretariat in Geneva.

ISO is committed to be an equal opportunity employer and to creating a culture and environment where each employee is an active contributor to our collective success. All qualified applicants will receive consideration for employment without regard to ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin and culture, disability, or age.

The Commercial Policy and Marketing Manager is responsible for the evolution and implementation of ISO’s Commercial and Copyright Policy, as well as for managing ISO’s marketing activities. The role contributes to ISO’s transition from document sales toward content-licensing models by ensuring that marketing strategies, materials and stakeholder‑engagement activities are aligned with this direction and with the objectives of ISO Strategy 2030.

In this capacity, the Commercial Policy and Marketing Manager develops and delivers innovative, data‑driven and ISO member/end‑user‑oriented marketing approaches and supports the implementation of ISO’s Commercial and Copyright Policy by aligning marketing practices, messages and tools with ISO’s evolving commercial model.

The role works closely across ISO Central Secretariat teams, ISO members and the technical community to strengthen the global positioning, adoption and use of ISO standards, supporting ISO members by providing tools, guidance and coordinated campaigns that enhance their own marketing activities.

• Manage the evolution and implementation of ISO’s Commercial and Copyright Policy, coordinating inputs across governance groups and supporting ISO’s transition toward content‑licensing models.
• Serve as a primary point of contact for internal and external stakeholders on the interpretation and operational application of ISO’s Commercial and Copyright Policy.
• Develop and implement the ISO Central Secretariat’s marketing approach to strengthen the global positioning and adoption of ISO standards, contributing to the strategic objectives “standards used everywhere” and “all voices heard”.
• Work closely with internal teams (Communications & Engagement, Standard Development and other ISO Central Secretariat teams) as well as external teams (ISO members, International Organizations and technical experts) to ensure coherent messaging, integrated campaigns and aligned brand visibility.
• Support the transition from document sales to content licensing by integrating licensing‑related messages and frameworks into ISO’s marketing activities, ensuring that marketing strategies and campaigns align with the evolving ISO’s business model.
• Lead the design, execution and evaluation of multichannel marketing campaigns for priority ISO Publications, establish tracking mechanisms, KPIs and reporting frameworks to assess the impact of marketing initiatives and support data‑driven decisions. Ensure that marketing prioritization reflects strategic opportunities, global trends and commercial potential.
• Coordinate synchronized campaign launches with ISO members and oversee the development of toolkits, templates, marketing materials, digital assets and social media content to ensure a strong, consistent brand presence across ISO and member channels.
• Work closely with the standards development community to bring end‑user insights and market needs into standards promotion and future development work.
• Coordinate the implementation of change management activities linked to the new licensing approach (e.g., communication materials, member engagement, awareness‑building).
• Lead and implement strategic marketing and commercial capacity‑building projects aimed at strengthening the capabilities of ISO members.
• Represent ISO Central Secretariat at relevant events and meetings, informing ISO members and stakeholders about ongoing projects…