Cross Channel Category DX Strategy Sr Manager

Overview

• Lead identification and development of H2/H3 strategic growth bets and executional excellence initiatives across channels and categories (new), and links into broader consumer context via Growth Navigator
• Own and evolve commercial playbooks such as Brilliant Fundamentals, Cluster Growth Model, Single Serve, Premiumization, Innovations, Front End, Discounters, Store of the Future etc.
• Ensure integration of Strategic Picture of Success into Perfect Store / Category Management initiatives.

• Playbooks development in partnership with Marketing, Commercial, S&T and deployment in case we as DX own
• Re‑think category execution strategy / strategic PICOS (cluster growth model playbook); build execution playbook for innovations (leveraging 5 steps to smiles)
• Ensure communication to entire BU’s and usage embedment

• Strong experience in Sales/Marketing Strategy development and implications for Portfolio, Execution
• Mastery of Shopper/Consumer insights
• Exceptional leadership skills to influence the senior team above market and in the country towards implementation of owned agenda
• Proven experience in consumer packaged goods and/or strategy consulting / Proven record in delivering strategic changes in line with customer expectations
• Ability to define from scratch clear strategies and tactics to drive channel performance reflecting strong commercial acumen and experience, and analytical ability required to manage both the operational and strategic agenda
• Exceptional influencing and collaboration skills to manage the matrix of Above market, Channel, Category, BU to integrate the key requirements to growth
• Innovation – Able to refresh existing agendas and bring new ideas to existing properties/forums