Senior Marketing Consultant

Career Area:

Marketing

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Cat Financial is a subsidiary of Caterpillar Inc., the world’s leading manufacturer of construction and mining equipment, off‑highway diesel and natural gas engines, industrial gas turbines and diesel‑electric locomotives. For more than 40 years, Cat Financial has provided a wide range of financing solutions to customers and Cat® dealers for machines, engines, Solar® gas turbines, genuine Cat parts and services. Headquartered in Nashville, Tennessee, Cat Financial serves customers globally with offices and subsidiaries located throughout North and South America, Asia, Australia, Europe and Africa.

Visit  to learn more about Cat Financial.

We are seeking a Senior Marketing Consultant to join our Cat Financial team in Switzerland. This role plays a critical part in aligning strategic initiatives with industry groups and developing sales variance programs that enable go‑to‑market strategies through innovative financial solutions.

The key responsibilities include overseeing and ensuring strategic alignment with industry groups, as well as creating and managing sales variance programs that enable go‑to‑market strategies through tailored financial solutions.

• Follow organizational policies and maintain clear communication to meet customer requirements.
• Ensure appropriate governance and communication with business partners at all levels regarding financing strategies and go‑to‑market plans.
• Design, negotiate, implement, and manage sales variance programs funded by industry partners.
• Develop processes to provide visibility of critical Cat Financial indicators (pipeline and results) to internal leadership and business partners.
• Communicate program parameters to internal sales leaders and industry marketing teams to enable effective market execution.
• Analyze lost opportunity data to identify gaps and provide actionable insights to leadership.
• Act as a subject matter expert (SME) for Cat Financial on projects undertaken by industry partners.

• Create solutions—products, services, and offers that resolve customer business issues and deliver measurable value.
• Own relationships and outcomes—deliver on commitments, communicate openly, and drive continuous improvement.
• Apply structured critical thinking to evaluate options and make sound decisions.
• Negotiate collaboratively—pursue win‑win agreements with customers, dealers, and internal partners.
• Solve problems using diagnostic tools and fact‑based techniques.
• Manage small projects—contribute to planning, scheduling, and stakeholder engagement.
• Communicate with impact—adapt messages for diverse audiences and represent Cat Financial effectively.

• 3–5 years of experience in equipment finance, industrial services, or dealer networks.
• Familiarity with Caterpillar products, aftermarket services, and exposure to ESG and customer experience initiatives in EAME.
• A degree in business, economics, finance, or equivalent experience.

• Knowledge of Caterpillar products, merchandising programs, and business systems.
• Strong PC skills and experience defining requirements for Power BI dashboards.
• Recognized financial acumen and commercial knowledge.
• Understanding of financial products and documentation principles.
• A sense of urgency, adaptability, and ability to absorb information quickly.
• Strong computational skills and ability to work with various IT applications.
• Fluency in English (oral and written).
• Excellent organizational skills, rigor, and attention to detail.
• Proactivity and strong interpersonal skills for effective teamwork.

• Customer Focus: Ability to align business…