Retail Sales Advisor

Job Type: Permanent Job Sector:
Sales Region:
North East

Location:

Gateshead Salary: £12.21 per hour with OTE of £40000 per year, plus benefits Posted: 16/01/2026 Recruiter: DFS Job /TP/113835/3129

Did you know a DFS sofa is in one-third of Britain’s homes? Since 1969, we’ve been creating and selling sofas that reflect people’s unique styles and tastes. Our purpose is to bring great design and comfort into every home, in an affordable, responsible and sustainable manner. We’re the UK’s leading sofa retail specialist, but the secret to our success is our people and customers at the heart of everything we do, rooted in our core values:
Aim high, Think Customer and Be Real. Across our Group, we’re committed to a culture where everyone feels welcome, valued and can thrive  celebrate diverse voices, champion inclusion and support each other through our growing colleague networks. We invest in partnerships that drive change, from supporting Doncaster Pride and introducing the Hidden Disabilities Sunflower, to partnering with Carers UK and developing leaders with Diversity in Retail.

We’re proud to be an equal opportunities employer, committed to building a workplace that reflects the communities we serve. So, if your experience doesn’t quite match the specification, we’d still really love to hear from you.

• Connecting with our customers and creating a warm, welcoming space in store.
• Recommending our amazing products through real, honest conversations – ensuring our customers know everything they need to know about the product and the optional extras we have available.
• Taking pride in your space, keeping the store looking great and feeling like a great place to visit.
• Being part of a supportive, fun team that celebrates each other and shares success.

Never worked in sales before? No problem – we’ll give you all the training you need. If you’ve got the confidence to chat, the curiosity to learn, and the drive to do your best, we’ll show you the ropes. We’re after team players who bring personality, take pride in doing a great job, and get a buzz from helping customers feel right at home.

If that sounds like you, we’d love to meet you.

We want to make the process work for you, so let us know if you need any adjustments before your interview. Here’s what to expect:

• A phone chat – this will be a quick intro with our Talent Team.
• An in-store interview – this will be an interview with your future Manager.

For some handy details, have a look at ‘Your Pathway to a DFS Career’ on our Careers site.

You’ll earn uncapped commission on sofas, beds, mattresses, and extras – the more you sell, the more you earn.

• 30% colleague discount across DFS and Sofology products
• Generous holiday allowance (plus the option to buy more)
• Enhanced family leave and a paid volunteering day to give back to causes important to you
• Ongoing training and career development – whether you want to sharpen your skills or step into a new role
• Wellbeing support, including access to healthcare services, an Employee Assistance Programme, and discounted gym memberships
• Group pension and Sharesave scheme
• Life assurance and company sick pay – giving you extra peace of mind