Product Marketing Manager - Ecommerce

Product Marketing Manager - Ecommerce

Location: Gateshead office, with hybrid-working

Salary: Up to £38,000 (dependant on experience)

Do you want to become part of one of the UK's largest motor retailers?

Are you a customer-obsessed marketer with a passion for driving commercial results?

We’re looking for a talented Product Marketing Manager to join our team and play a pivotal role at the intersection of Technology, Marketing and Trading. In this role, you’ll ensure customers enjoy a seamless, high‑performing experience—from their first interaction with us right through to purchase and beyond.

You’ll work closely with the Senior Ecommerce Marketing Manager to deliver measurable revenue growth and support our strategic commercial goals. If you thrive in a fast-paced environment and love turning insight into impactful action, we’d love to hear from you.

• Monitor performance daily and provide actionable optimisation recommendations.
• Deliver acquisition and retention plans in partnership with channel marketing teams.
• Diagnose performance issues and highlight opportunities for improvement.

• Lead marketing planning for seasonal peaks and commercial promotions.
• Oversee the timely delivery and execution of campaign assets.
• Own and manage Social and Affiliate marketing campaigns.

• Collaborate with cross-functional teams to enhance the customer journey.
• Work with content teams and suppliers to maintain engaging, up‑to‑date website content.

• Manage product roadmaps aligned with commercial and marketing strategies.
• Configure and manage app functionality in line with agreed guidelines.
• Maintain product listings within the CMS in partnership with Operations.
• Communicate project updates, decisions and timelines clearly with stakeholders.

• Conduct ongoing market and competitor analysis to stay ahead of trends.
• Identify customer behaviours, barriers and opportunities across the product set.
• Translate insights into improved product decisions and messaging.

• Experience in product or product marketing (ideally within e‑commerce).
• Strong understanding of the digital marketing mix.
• Proven experience building and executing cross‑functional plans.
• Excellent communication skills with the ability to simplify complex topics.
• Data‑driven approach with the ability to analyse performance and identify improvements.
• Strong stakeholder management skills, including experience working with senior leaders.

• Experience in digital‑first or omnichannel retail.
• Familiarity with Shopify and analytics tools.

• Operations
• Channel Marketing
• Technology
• External agencies and tech partners

• A customer‑centric mindset
• A balance of strategic thinking and hands‑on delivery
• A passion for improving customer experiences
• Curiosity for the e‑commerce landscape
• A collaborative, confident approach with the ability to influence across teams

We are proud to be the Motor Retailer who invests more in our colleague's personal development than any other, so if you are successful, you can look forward to on‑going training opportunities that provide you with the right career path, career progression and a range of benefits you would expect from an employer of choice which includes:

• 25 days holiday rising with length of service - plus bank holidays
• Access to our online rewards platform giving you cash back and discounts for multiple retailers
• Preferential Service Rates
• Colleague Purchase Scheme
• Share Incentive Scheme
• Pension
• Enhanced Maternity and Paternity

If your application is successful, we will need to complete employment checks prior to you starting with us. Your role will include us verifying your recent employment, credit history and a criminal record check.